Retool Discontinues $25K Startup Promotion, Significantly Impacting Early-Stage Founders
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Retool's pricing page, Pulse recorded 4 changes: Enterprise support offering restructured - 'Access to a deployed engineer' changed to 'Access to a technical advisor' with updated scope; Access to Professional Services added as new Enterprise feature offering; Startup promotion discontinued - $25K in free credits for early-stage startups removed from pricing page; Enterprise support renamed from 'Dedicated Support' to 'Technical Support' with clarified description. Pulse files it as a pricing change (feature change, feature added, discount removed) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Business at $6, Team at $10 and Additional Workflow Runs at $75 workflow runs.
This is the first pricing-page change Pulse has recorded for Retool. Retool has been tracked since 2024-10-01.
In the same window Mendix and Airtable also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureFeature change
Enterprise support offering restructured - 'Access to a deployed engineer' changed to 'Access to a technical advisor' with updated scope
- Enterprise · FeatureAdded
BeforeNot listed
AfterAccess to Professional Services
- — · DiscountRemoved- $25KNo - $25K
- Enterprise · FeatureRewordedDedicated SupportTechnical Support
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Enterprise support offering restructured - 'Access to a deployed engineer' changed to 'Access to a technical advisor' with updated scope | Feature change | |
| Enterprise | Feature | Not listed | Access to Professional Services | Added |
| — | Discount | - $25K | No - $25K | Removed |
| Enterprise | Feature | Dedicated Support | Technical Support | Reworded |
Values as written on Retool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Retool's pricing page (retool.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where Access to Professional Services now appears.
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Retool, pricing history
Full history- Q4 2024improvedRetool Offers Free Business Tier for External Users Over 500, Transforming Pricing Structure
- Q3 2024improvedRetool Upgrades Enterprise Plan to Full White-Labeling and Adds Custom Branding to Business Plan
- Q2 2024improvedRetool Introduces Tiered Pricing Structure with Free Access for Over 500 Users
- Q1 2024improvedRetool Discontinues $25K Startup Promotion, Significantly Impacting Early-Stage Founders · this change
Across Software Development & Testing in the same window
All Software Development & Testing changes- MendixJan 12Mendix Basic Plan Price Increased by 25% to $75/month Amid New Deployment Options and Enhanced Scalability Features
- AirtableJan 10Airtable Discontinues AI Add-on, Bundles AI Credits into All Plans, Enhancing Value for Users
- MendixJan 12Mendix Removes Basic Plan, Streamlining Pricing to Free, Standard, and Premium Tiers
- AirtableJan 10Airtable Introduces Portals Add-On for Guest User Access with New Pricing on Team, Business, and Enterprise Plans
- AirtableJan 10Airtable Discontinues ProductCentral Add-on and Changes Enterprise Scale Portals Pricing to 'Contact Sales'
Questions about this change
Did Retool raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a pricing change: feature change, feature added, discount removed.
What changed on Retool's pricing page between Jan 1, 2024 and Apr 1, 2024?
Enterprise support offering restructured - 'Access to a deployed engineer' changed to 'Access to a technical advisor' with updated scope; Enterprise feature: Not listed → Access to Professional Services, added; discount: - $25K → No - $25K, removed; Enterprise feature: Dedicated Support → Technical Support, reworded. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Retool change its pricing?
Pulse recorded 0 other pricing-page changes for Retool in the 90 days before this one; Retool has been tracked since 2024-10-01.