Retool Upgrades Enterprise Plan to Full White-Labeling and Adds Custom Branding to Business Plan
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Retool's pricing page, Pulse recorded 2 changes: Enterprise plan branding upgraded from 'Custom branding' to 'Full white-labeling'; Business plan gained 'Custom Branding' feature (previously Enterprise-only). Pulse files it as a product change (feature change, feature added) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Business at $6, Team at $10 and Additional Workflow Runs at $75 workflow runs.
Retool's previous recorded change was "Retool Introduces Tiered Pricing Structure with Free Access for Over 500 Users" (Q2 2024). Retool has been tracked since 2024-10-01.
In the same window Mendix and Airtable also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureRewordedCustom brandingFull white-labeling
- Business, Enterprise · FeatureAdded
BeforeNo 'Custom Branding' feature
After'Custom Branding' feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Custom branding | Full white-labeling | Reworded |
| Business, Enterprise | Feature | No 'Custom Branding' feature | 'Custom Branding' feature | Added |
Values as written on Retool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Retool's pricing page (retool.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "Custom branding" becomes "Full white-labeling".
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The two full-page captures with this change marked up are free with an account.
Retool, the last 90 days
Full history- Q2 2025improvedRetool Expands Database Storage for Business and Team Plans to Unlimited Rows and Tables
- Q1 2025improvedRetool Renames Business and Team Plan Features for Clarity and Consistency
- Q4 2024improvedRetool Offers Free Business Tier for External Users Over 500, Transforming Pricing Structure
- Q3 2024improvedRetool Upgrades Enterprise Plan to Full White-Labeling and Adds Custom Branding to Business Plan · this change
- Q2 2024improvedRetool Introduces Tiered Pricing Structure with Free Access for Over 500 Users
Across Software Development & Testing in the same window
All Software Development & Testing changes- MendixJan 12Mendix Basic Plan Price Increased by 25% to $75/month Amid New Deployment Options and Enhanced Scalability Features
- AirtableJan 10Airtable Discontinues AI Add-on, Bundles AI Credits into All Plans, Enhancing Value for Users
- MendixJan 12Mendix Removes Basic Plan, Streamlining Pricing to Free, Standard, and Premium Tiers
- AirtableJan 10Airtable Introduces Portals Add-On for Guest User Access with New Pricing on Team, Business, and Enterprise Plans
- AirtableJan 10Airtable Discontinues ProductCentral Add-on and Changes Enterprise Scale Portals Pricing to 'Contact Sales'
Questions about this change
Did Retool raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a product change: feature change, feature added.
What changed on Retool's pricing page between Jul 1, 2024 and Oct 1, 2024?
Enterprise feature: Custom branding → Full white-labeling, reworded; Business, Enterprise feature: No 'Custom Branding' feature → 'Custom Branding' feature, added. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Retool change its pricing?
Pulse recorded 1 other pricing-page change for Retool in the 90 days before this one; the previous change was "Retool Introduces Tiered Pricing Structure with Free Access for Over 500 Users" in Q2 2024; Retool has been tracked since 2024-10-01.