PostHog rebrands Cloud page to "PostHog Web," pricing untouched
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of PostHog's pricing page, Pulse recorded one change: Page and product title rebranded from 'PostHog Cloud' to 'PostHog Web' (H1, jump-to nav, footer callout box). Underlying Free and Pay-as-you-go plans, prices, and limits are unchanged. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Pay-as-you-go at $0.25 per analytics event + $0 per analytics event, Scale at $750, Group Analytics Add-on at $0 per analytics event + $0 per analytics event and Boost at $250.
It lands 28 days after PostHog's previous change, "PostHog slashes free AI credits 75%, from $20 to $5 per month" (Jun 22, 2026). PostHog has been tracked since 2026-03-02.
In the same window Amplitude, Logrocket, Mixpanel and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pay-as-you-go · PositioningRewordedPostHog CloudPostHog Web
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pay-as-you-go | Positioning | PostHog Cloud | PostHog Web | Reworded |
Values as written on PostHog's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of PostHog's pricing page (posthog.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where "PostHog Cloud" becomes "PostHog Web".
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The two full-page captures with this change marked up are free with an account.
PostHog, the last 90 days
Full history- Oct 19, 2026packagingPostHog renames free-tier Data warehouse allowance to Sources
- Aug 11, 2026improvedPostHog: added Replay Vision, a new usage-based product ($0.01/credit)
- Jul 20, 2026packagingPostHog rebrands Cloud page to "PostHog Web," pricing untouched · this change
- Jun 22, 2026packagingPostHog slashes free AI credits 75%, from $20 to $5 per month
Across Data & Analytics in the same window
All Data & Analytics changes- AmplitudeJul 13Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- LogrocketJul 6Logrocket kills free plan, quadruples Enterprise API credits to 2,000/mo
- MixpanelJul 3Mixpanel: Spark AI query builder replaced by Mixpanel Agent
- HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased
Questions about this change
Did PostHog raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a product change: positioning.
What changed on PostHog's pricing page between Jul 13, 2026 and Jul 20, 2026?
Pay-as-you-go positioning: PostHog Cloud → PostHog Web, reworded. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does PostHog change its pricing?
Pulse recorded 1 other pricing-page change for PostHog in the 90 days before this one; the previous change was "PostHog slashes free AI credits 75%, from $20 to $5 per month" on Jun 22, 2026; PostHog has been tracked since 2026-03-02.