Pictory cuts base video minutes up to 85%, merges credits (+1 more)
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Pictory's pricing page, Pulse recorded 2 changes: Merged separate video-minutes and AI-credits quotas into one credits metric per plan; list prices unchanged ($25/$35/$119 annual) but base video minutes cut (Starter 2,400->360/yr, Pro 7,200->1,080/yr, Teams 21,600->3,600/yr). Added AI video agent, AI Scene editor, and AI Studio image/video generation (Veo 3.1, Nano Banana Pro, Seedream models) starting at the Starter plan. In detail: Added AI video agent, AI Scene editor, and AI Studio image/video generation (new model integrations incl. Veo 3.1, Nano Banana Pro, Seedream) to every plan starting at Starter, per 'All AI models and features' now listed on the Starter tier; Merged separate video-minutes and AI-credits quotas into a single credits metric per plan. List prices unchanged ($25/$35/$119 annual), but base video-minute allowance dropped sharply (Starter 2,400->360 min/yr; Pro 7,200->1,080; Teams 21,600->3,600). Pulse files it as a packaging change (feature added, package change) with an upward direction. The current page lists Starter at $25, Professional at $35 and Teams at $119.
It lands 83 days after Pictory's previous change, "Pictory: ElevenLabs AI voice minutes up 12x (annual plans)" (Aug 4, 2026). Pictory has been tracked since 2026-07-05.
In the same window Runway, Synthesia and Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · FeatureAddedNo AI video agentAI video agent
- Teams · Packaging−85%2,400360 min/yr
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | No AI video agent | AI video agent | Added |
| Teams | Packaging | 2,400 | 360 min/yr | −85% |
Values as written on Pictory's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pictory's pricing page (pictory.ai) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where AI video agent now appears.
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The two full-page captures with this change marked up are free with an account.
Pictory, the last 90 days
Full history- Oct 26, 2026improvedPictory cuts base video minutes up to 85%, merges credits (+1 more) · this change
- Aug 4, 2026improvedPictory: ElevenLabs AI voice minutes up 12x (annual plans)
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Pictory raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: feature added, package change.
What changed on Pictory's pricing page between Oct 19, 2026 and Oct 26, 2026?
Starter feature: No AI video agent → AI video agent, added; Teams packaging: 2,400 → 360 min/yr (−85%). Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Pictory change its pricing?
Pulse recorded 1 other pricing-page change for Pictory in the 90 days before this one; the previous change was "Pictory: ElevenLabs AI voice minutes up 12x (annual plans)" on Aug 4, 2026; Pictory has been tracked since 2026-07-05.