Pictory: Allowances moved from video minutes per year plus AI credits to a single AI credit pool (24k/72k/216k…
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Pictory's pricing page, Pulse recorded 2 changes: Allowances moved from video minutes per year plus AI credits to a single AI credit pool (24k/72k/216k credits, shown with approx. mins/yr); Team plan renamed Teams; list prices unchanged; AI video agent added to all plan feature lists, with 'Agentic video workflows now in Pictory 3' banner. Pulse files it as a packaging change (feature added, package change) with an upward direction. The current page lists Starter at $25, Professional at $35 and Teams at $119.
This is the first pricing-page change Pulse has recorded for Pictory. Pictory has been tracked since 2026-07-05.
In the same window Runway, Synthesia and Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureAddedNo AI video agentAI video agent
- Teams · PackagingChanged
Beforevideo minutes per year plus AI credits
Aftera single AI credit pool
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | No AI video agent | AI video agent | Added |
| Teams | Packaging | video minutes per year plus AI credits | a single AI credit pool | Changed |
Values as written on Pictory's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pictory's pricing page (pictory.ai) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where AI video agent now appears.
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The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Pictory raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: feature added, package change.
What changed on Pictory's pricing page between Oct 19, 2026 and Oct 26, 2026?
All plans feature: No AI video agent → AI video agent, added; Teams packaging: video minutes per year plus AI credits → a single AI credit pool, changed. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Pictory change its pricing?
Pulse recorded 0 other pricing-page changes for Pictory in the 90 days before this one; Pictory has been tracked since 2026-07-05.