Runway adds Runway Ads to paid plans, ends Max's unlimited Wan 3.0 promo
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Runway's pricing page, Pulse recorded 2 changes: Added 'Generate, test and publish ads with Runway Ads' feature to Standard, Pro, and Max plans Removed Max plan's limited-time 'Unlimited Wan 3.0 & Wan 3.0 Prime' unlimited-access promotion (was available in Tool Mode until October 18). In detail: Removed Max plan's limited-time 'Unlimited Wan 3.0 & Wan 3.0 Prime' unlimited-access promotion, which was offered in Tool Mode until October 18. Pulse files it as a pricing change (discount removed, feature added) with an upward direction. The current page lists Standard at $12, Pro at $28 and Max at $76.
It lands 6 days after Runway's previous change, "Runway drops Max plan's expired Unlimited Wan 3.0 promo, prices hold" (Oct 20, 2026). Before that Pulse recorded "Runway: Added 'Generate, test and publish ads with Runway Ads (New)' bullet to Standard, Pro and Max plan cards" (Oct 26, 2026), "Runway runs unlimited Wan 3.0 promo on Max plan until October 18" (Oct 19, 2026) and "Runway Max plan adds Unlimited Wan 3.0 and Wan 3.0 Prime until October 18" (Oct 15, 2026). Runway has been tracked since 2024-11-17.
In the same window Synthesia, OpusClip and Loom also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Max · DiscountRemovedDiscountNo discount
- Standard, Pro, Max · FeatureAddedNo 'Generate'Generate
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Max | Discount | Discount | No discount | Removed |
| Standard, Pro, Max | Feature | No 'Generate | 'Generate | Added |
Values as written on Runway's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Runway's pricing page (runway.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where the discount no longer appears.
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Runway, the last 90 days
Full history- Oct 26, 2026improvedRunway: Added 'Generate, test and publish ads with Runway Ads (New)' bullet to Standard, Pro and Max plan cards
- Oct 26, 2026packagingRunway adds Runway Ads to paid plans, ends Max's unlimited Wan 3.0 promo · this change
- Oct 20, 2026packagingRunway drops Max plan's expired Unlimited Wan 3.0 promo, prices hold
- Oct 19, 2026packagingRunway runs unlimited Wan 3.0 promo on Max plan until October 18
- Oct 15, 2026improvedRunway Max plan adds Unlimited Wan 3.0 and Wan 3.0 Prime until October 18
- Oct 12, 2026packagingRunway offers 2 free months for new Enterprise sign-ups before Oct 31
- Oct 8, 2026packagingRunway offers enterprises 2 months free usage for deals signed by 10/31
- Sep 7, 2026packagingRunway slashes Pro storage to 100GB, adds Agentic collaborator and Brand Kits
Across AI & Machine Learning in the same window
All AI & Machine Learning changesQuestions about this change
Did Runway raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a pricing change: discount removed, feature added.
What changed on Runway's pricing page between Oct 19, 2026 and Oct 26, 2026?
Max discount: Discount → No discount, removed; Standard, Pro, Max feature: No 'Generate → 'Generate, added. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Runway change its pricing?
Pulse recorded 12 other pricing-page changes for Runway in the 90 days before this one; the previous change was "Runway drops Max plan's expired Unlimited Wan 3.0 promo, prices hold" on Oct 20, 2026; Runway has been tracked since 2024-11-17.