Ocoya runs Black Friday 30% off deal and trades Users for Channels limits
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Ocoya's pricing page, Pulse recorded 3 changes: Black Friday 30% off banner with countdown; monthly prices shown struck from $41/$113/$284 to $29/$79/$199 on Starter/Team/Agency. List prices unchanged; Users row (1/5/20) removed from plan cards; Social profiles (5/20/100) renamed Channels with same limits; 'Scale profiles and team members' bullet became 'Add channels as you grow'; Footer tagline changed from 'Your social media copilot' to 'Yo. In detail: Footer tagline changed from 'Your social media copilot' to 'Your marketing copilot'; nav now organized around social, SEO and soon email. Pulse files it as a pricing change (discount added, metric change, positioning) with a neutral direction. The current page lists Starter at $24.17, Team at $65.83 and Agency at $165.83.
It lands 14 days after Ocoya's previous change, "Ocoya adds 28-platform Integrations row to Starter, Team, Agency plans" (Oct 26, 2026). Before that Pulse recorded "Ocoya's 7-day free trial now requires a card, adds Airtable and Notion" (Oct 19, 2026) and "Ocoya scraps unlimited Diamond tier, hikes entry price 93% in switch to…" (Sep 14, 2026). Ocoya has been tracked since 2026-03-01.
In the same window Hootsuite, Buffer, Sproutsocial and MeetEdgar also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- −29% / −30% / −30%Starter, Team, AgencyDiscount$41/$113/$284$29/$79/$199
- RemovedTeamPricing modelUsers row (1/5/20)Not listed
- Reworded—Positioning
BeforeYour social media copilot
AfterYour marketing copilot
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Team, Agency | Discount | $41/$113/$284 | $29/$79/$199 | −29% / −30% / −30% |
| Team | Pricing model | Users row (1/5/20) | Not listed | Removed |
| — | Positioning | Your social media copilot | Your marketing copilot | Reworded |
Values as written on Ocoya's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ocoya's pricing page (ocoya.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where starter, team, agency discount reads $41/$113/$284 and then $29/$79/$199.
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The two full-page captures with this change marked up are free with an account.
Ocoya, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 8, 2026PackagingOcoya runs Black Friday 30% off deal and trades Users for Channels limits This change
- Oct 26, 2026ImprovementOcoya adds 28-platform Integrations row to Starter, Team, Agency plans
- Oct 19, 2026PackagingOcoya's 7-day free trial now requires a card, adds Airtable and Notion
- Sep 14, 2026PackagingOcoya scraps unlimited Diamond tier, hikes entry price 93% in switch to…
Across Marketing & Content in the same window
All Marketing & Content changes- HootsuiteNov 9Hootsuite offers 50% off Standard plan in Fall Sale, keeps $99 list price
- BufferNov 9Buffer Free plan now gets 250 tags and Notes for team collaboration
- SproutsocialNov 2Sproutsocial adds $28 Trellis Plus AI credits and launches NewsWhip platform
- MeetEdgarSep 7MeetEdgar adds Social Inbox to Edgar plan, locks Eddie tier out
Questions about this change
Did Ocoya raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026 UTC. The change Pulse detected was a pricing change: discount added, metric change, positioning.
What changed on Ocoya's pricing page between Nov 2, 2026 and Nov 9, 2026 UTC?
Starter, Team, Agency discount: $41/$113/$284 → $29/$79/$199 (−29% / −30% / −30%); Team pricing model removed: Users row (1/5/20); positioning: Your social media copilot → Your marketing copilot, reworded. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Ocoya change its pricing?
Pulse recorded 3 other pricing-page changes for Ocoya in the 90 days before this one; the previous change was "Ocoya adds 28-platform Integrations row to Starter, Team, Agency plans" on Oct 26, 2026; Ocoya has been tracked since 2026-03-01.