LoyaltyLion adds AI Assistant connectivity via Claude MCP integration
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of LoyaltyLion's pricing page, Pulse recorded one change: New feature row 'Connect to your AI Assistant (e.g. Claude)' added to the Popular features by plan table, enabling MCP-based AI assistant connectivity to loyalty program data. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Classic at $199.
It lands 7 days after LoyaltyLion's previous change, "LoyaltyLion adds Loyalty Challenges for order, subscription, and referral goals" (Jul 13, 2026). Before that Pulse recorded "LoyaltyLion adds Wallet-based Loyalty Pass add-on with in-store QR scanning" (Jul 6, 2026). LoyaltyLion has been tracked since 2026-02-28.
In the same window Klaviyo, Gorgias and Pointscene also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature added
New feature row 'Connect to your AI Assistant (e.g. Claude)' added to the Popular features by plan table, enabling MCP-based AI assistant connectivity to loyalty program data
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | New feature row 'Connect to your AI Assistant (e.g. Claude)' added to the Popular features by plan table, enabling MCP-based AI assistant connectivity to loyalty program data | Feature added | |
Values as written on LoyaltyLion's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of LoyaltyLion's pricing page (loyaltylion.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked around the middle of the page.
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LoyaltyLion, the last 90 days
Full history- Oct 12, 2026improvedLoyaltyLion adds AI Loyalty Agent for strategy analysis and recommendations
- Jul 20, 2026improvedLoyaltyLion adds AI Assistant connectivity via Claude MCP integration · this change
- Jul 13, 2026improvedLoyaltyLion adds Loyalty Challenges for order, subscription, and referral goals
- Jul 6, 2026packagingLoyaltyLion adds Wallet-based Loyalty Pass add-on with in-store QR scanning
Across CRM in the same window
All CRM changesQuestions about this change
Did LoyaltyLion raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a product change: feature added.
What changed on LoyaltyLion's pricing page between Jul 13, 2026 and Jul 20, 2026?
New feature row 'Connect to your AI Assistant (e.g. Claude)' added to the Popular features by plan table, enabling MCP-based AI assistant connectivity to loyalty program data. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does LoyaltyLion change its pricing?
Pulse recorded 2 other pricing-page changes for LoyaltyLion in the 90 days before this one; the previous change was "LoyaltyLion adds Loyalty Challenges for order, subscription, and referral goals" on Jul 13, 2026; LoyaltyLion has been tracked since 2026-02-28.