Back/LoyaltyLion

LoyaltyLion

Sales & Customer Relationship Management (CRM)loyaltylion.com

London, UK-based ecommerce loyalty platform company founded in 2012. Private. Operates in the loyalty and customer retention market. Serves 12,000+ ecommerce brands with rewards programs, referrals, and AI-powered loyalty solutions for Shopify merchants.

Entry price

$199

Classic · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 30 '26

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Jul 20, 2026

Improvement

Weekly

LoyaltyLion adds AI Assistant connectivity via Claude MCP integration

New feature row 'Connect to your AI Assistant (e.g. Claude)' added to the Popular features by plan table, enabling MCP-based AI assistant connectivity to loyalty program data

View diff

Jul 13, 2026

Improvement

Weekly

LoyaltyLion adds Loyalty Challenges for order, subscription, and referral goals

New 'Loyalty Challenges' feature added to the plan comparison table, rewarding customers for hitting order, subscription, review, or referral milestones with customizable criteria, cadence, and rewards.

View diff

Jul 6, 2026

Packaging

Weekly

LoyaltyLion adds Wallet-based Loyalty Pass add-on with in-store QR scanning

New 'Loyalty Pass' add-on introduced in the feature comparison table, available as an optional add-on across all three plans (Classic, Advanced, Plus); puts the loyalty program in Apple/Google Wallet with real-time updates and in-store QR scanning.

View diff