LivePlan pulls its July 4th sale, reverts to evergreen tagline
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of LivePlan's pricing page, Pulse recorded one change: Main hero 'Exclusive July 4th Savings - Up to 60% off LivePlan Premium' promotional banner was removed; the hero now shows the standard evergreen tagline 'Build the plan. Know it's right.' with no featured sale discount. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Standard at $15, Premium at $30 and LivePlan Expert at $30.
It lands 7 days after LivePlan's previous change, "LivePlan launches July 4th sale: up to 60% off Premium, base prices unchanged" (Jul 6, 2026). Before that Pulse recorded "LivePlan: added Idea Canvas + Pitch Presentation (replaces One-page pitch builder)" (Jul 3, 2026), "LivePlan adds industry benchmarks and automated board reports" (Jun 2, 2026) and "LivePlan adds AI import tool, overhauls plan feature listings" (May 26, 2026). LivePlan has been tracked since 2026-02-28.
In the same window HubSpot, Zoho, Microsoft, Google and Clay also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium, Standard · DiscountAdded
BeforeNot listed
Afterstandard evergreen tagline 'Build the plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium, Standard | Discount | Not listed | standard evergreen tagline 'Build the plan | Added |
Values as written on LivePlan's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of LivePlan's pricing page (liveplan.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where standard evergreen tagline 'Build the plan now appears.
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The two full-page captures with this change marked up are free with an account.
LivePlan, the last 90 days
Full history- Sep 28, 2026improvedLivePlan launches Member Perks, unlocking $10K+ in partner discounts
- Jul 13, 2026packagingLivePlan pulls its July 4th sale, reverts to evergreen tagline · this change
- Jul 6, 2026packagingLivePlan launches July 4th sale: up to 60% off Premium, base prices unchanged
- Jul 3, 2026improvedLivePlan: added Idea Canvas + Pitch Presentation (replaces One-page pitch builder)
- Jun 2, 2026improvedLivePlan adds industry benchmarks and automated board reports
- May 26, 2026improvedLivePlan adds AI import tool, overhauls plan feature listings
Across Finance & Accounting in the same window
All Finance & Accounting changes- HubSpotJul 13HubSpot Sales Starter quietly drops Custom Channels API from Sales Hub Enterp...
- ZohoJul 13Zoho Peopleplus: Premium & Enterprise price increases + 4 new Premium features
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- ClayJul 2Clay: Enterprise ad audiences now unlimited (was 2 + add-on)
Questions about this change
Did LivePlan raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a pricing change: discount removed.
What changed on LivePlan's pricing page between Jul 6, 2026 and Jul 13, 2026?
Premium, Standard discount: Not listed → standard evergreen tagline 'Build the plan, added. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does LivePlan change its pricing?
Pulse recorded 4 other pricing-page changes for LivePlan in the 90 days before this one; the previous change was "LivePlan launches July 4th sale: up to 60% off Premium, base prices unchanged" on Jul 6, 2026; LivePlan has been tracked since 2026-02-28.