Ifttt overhauls pricing with credits, unlimited Applets and new Starter tier

Between the Oct 26, 2026 and Nov 2, 2026 captures of Ifttt's pricing page, Pulse recorded 3 changes: Moved to credit-based tiers: Starter ($2.09/mo) added; Pro $2.99 to $5.49/mo; Pro+ $8.99 to $13.99/mo; Free now 1,000 credits/mo; annual discount 40% to 30%; Free plan now includes all features unlocked, all services and integrations; Pro+ adds multiple accounts per service and dedicated support; compare-all-features table added; Billing metric shifted to monthly credits (Free 1,000; Starter 5,0. In detail: Billing metric shifted to monthly credits (Free 1,000; Starter 5,000; Pro 20,000; Pro+ 100,000); Applet caps (2 Free, 20 Pro) replaced by unlimited Applets; Free plan now includes all features unlocked, unlimited Applets, and all services & integrations (was 2 Applets, standard speeds, simple no-code integrations); Pro+ support upgraded from prioritized to dedicated; compare-all-features table added. Pulse files it as a packaging change (metric change, freemium change, package change) with a neutral direction. The current page lists Starter at $2.09, Pro at $5.49 and Pro+ at $13.99.

It lands 212 days after Ifttt's previous change, "Ifttt boosts annual savings discount from 25% to 40% on all paid plans" (Apr 3, 2026). Before that Pulse recorded "Ifttt Boosts Annual Billing Discount to 40%, Up From 25%" (Week 4, 2026), "Ifttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88" (Q2 2025) and "Ifttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users!" (Q1 2025). Ifttt has been tracked since 2024-11-01.

In the same window Tray.ai, Zapier, Workato and Make also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.