Heymarket launches AI Agents beta with 3x base rate pricing
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of Heymarket's pricing page, Pulse recorded one change: AI Agents features added (Q&A, scheduling, contact enrichment — all Beta) plus AI Agent Pricing section (3x base rate), Automation escalations, and Automation webhooks added to all plans. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Standard at $20, Plus at $41, Pro at $62 and Salesforce Add-on at $7.5.
It lands 9 days after Heymarket's previous change, "Heymarket Drops Threading History From All Plan Comparisons" (Apr 13, 2026). Heymarket has been tracked since 2026-02-27.
In the same window Twilio and Plivo also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · FeatureFeature added
AI Agents features added (Q&A, scheduling, contact enrichment — all Beta) plus AI Agent Pricing section (3x base rate), Automation escalations, and Automation webhooks added to all plans.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | AI Agents features added (Q&A, scheduling, contact enrichment — all Beta) plus AI Agent Pricing section (3x base rate), Automation escalations, and Automation webhooks added to all plans. | Feature added | |
Values as written on Heymarket's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Heymarket's pricing page (heymarket.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked near the top of the page.
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Heymarket, the last 90 days
Full history- Oct 12, 2026packagingHeymarket drops BETA tag from AI Agents Q&A, scheduling, enrichment
- Sep 14, 2026packagingHeymarket bundles 8 email add-ons into Plus and up, drops them from Standard
- Aug 3, 2026improvedHeymarket: RCS Branded Messaging added (Plus, Pro, Enterprise)
- Apr 22, 2026improvedHeymarket launches AI Agents beta with 3x base rate pricing · this change
- Apr 13, 2026packagingHeymarket Drops Threading History From All Plan Comparisons
Across CRM in the same window
All CRM changes- TwilioApr 13Twilio Flex Adds $35 Per-User Monthly Tier to Pricing Lineup
- PlivoApr 9Plivo drops phone number pricing, rebrands Pro plan to Pay as you go
- PlivoApr 1Plivo Slashes Voice AI Agent Pricing 78% in Major Platform Overhaul
- TwilioJan 22Twilio Task Router Pricing Soars by 140%, Now $0.06 per Task
- TwilioJan 22Twilio Reveals ConversationRelay Pricing at $0.07/min and Increases Studio Pricing by 150%
Questions about this change
Did Heymarket raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 20, 2026. The change Pulse detected was a product change: feature added.
What changed on Heymarket's pricing page between Apr 13, 2026 and Apr 20, 2026?
AI Agents features added (Q&A, scheduling, contact enrichment — all Beta) plus AI Agent Pricing section (3x base rate), Automation escalations, and Automation webhooks added to all plans. Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does Heymarket change its pricing?
Pulse recorded 1 other pricing-page change for Heymarket in the 90 days before this one; the previous change was "Heymarket Drops Threading History From All Plan Comparisons" on Apr 13, 2026; Heymarket has been tracked since 2026-02-27.