Heymarket bundles 8 email add-ons into Plus and up, drops them from Standard
What happened
Between the Sep 7, 2026 and Sep 14, 2026 captures of Heymarket's pricing page, Pulse recorded 2 changes: 'Email' channel in the credits-mapping table was relabeled 'Broadcast email'; the billing unit (per 10 emails) and credit rate (1x) are unchanged; Eight email authoring and analytics capabilities stopped being paid add-ons: 'Rich text email composer', 'Drag and drop email builder', 'Email template gallery', 'Shareable draft emails', 'Email open rate tracking', 'Email click-through rate tracking',. In detail: Eight email authoring and analytics capabilities stopped being paid add-ons: 'Rich text email composer', 'Drag and drop email builder', 'Email template gallery', 'Shareable draft emails', 'Email open rate tracking', 'Email click-through rate tracking', 'Email reply rate tracking' and 'Email bounce & unsubscribe reporting' went from 'Add on' on all four plans to included on Plus, Pro and Enterprise and unavailable on Standard. Pulse files it as a packaging change (positioning, add-on removed) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists Standard at $20, Plus at $41, Pro at $62 and Salesforce Add-on at $7.5.
It lands 41 days after Heymarket's previous change, "Heymarket: RCS Branded Messaging added (Plus, Pro, Enterprise)" (Aug 3, 2026). Heymarket has been tracked since 2026-02-27.
In the same window Twilio, Plivo, Telnyx and Bird also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningPositioning
'Email' channel in the credits-mapping table was relabeled 'Broadcast email'; the billing unit (per 10 emails) and credit rate (1x) are unchanged
- Plus, Pro, Enterprise · Add-onChanged
Before'Add on' on all four plans
Afterincluded
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | 'Email' channel in the credits-mapping table was relabeled 'Broadcast email'; the billing unit (per 10 emails) and credit rate (1x) are unchanged | Positioning | |
| Plus, Pro, Enterprise | Add-on | 'Add on' on all four plans | included | Changed |
Values as written on Heymarket's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Heymarket's pricing page (heymarket.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked near the top of the page, where "'Add on' on all four plans" becomes "included".
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The two full-page captures with this change marked up are free with an account.
Heymarket, the last 90 days
Full history- Oct 26, 2026improvedHeymarket adds MCP server integration to Plus, Pro and Enterprise plans
- Oct 12, 2026packagingHeymarket drops BETA tag from AI Agents Q&A, scheduling, enrichment
- Sep 14, 2026packagingHeymarket bundles 8 email add-ons into Plus and up, drops them from Standard · this change
- Aug 3, 2026improvedHeymarket: RCS Branded Messaging added (Plus, Pro, Enterprise)
Across CRM in the same window
All CRM changes- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- PlivoAug 24Plivo cuts Voice AI Agent rate to $0.03/min, telephony now billed separately
- TelnyxAug 11Telnyx Conversationalai: Call recording, phone number & SMS rates increased
- BirdJul 3Bird: pricing restructured — Free/$15/$80/Custom volume tiers
Questions about this change
Did Heymarket raise prices in September 2026?
No list-price increase was recorded between Sep 7, 2026 and Sep 14, 2026. The change Pulse detected was a packaging change: positioning, add-on removed.
What changed on Heymarket's pricing page between Sep 7, 2026 and Sep 14, 2026?
'Email' channel in the credits-mapping table was relabeled 'Broadcast email'; the billing unit (per 10 emails) and credit rate (1x) are unchanged; Plus, Pro, Enterprise add-on: 'Add on' on all four plans → included, changed. Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026; the before/after table above lists each item as written on the page.
How often does Heymarket change its pricing?
Pulse recorded 1 other pricing-page change for Heymarket in the 90 days before this one; the previous change was "Heymarket: RCS Branded Messaging added (Plus, Pro, Enterprise)" on Aug 3, 2026; Heymarket has been tracked since 2026-02-27.