Gupshup adds $0.0014 WhatsApp service fee as Meta ends free messaging
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Gupshup's pricing page, Pulse recorded 2 changes: WhatsApp Service message fee went from Free to $0.0014 per message (first 1,000 free); Meta begins charging for Service messages Oct 1, 2026; Free Entry Point window for Click-to-WhatsApp Meta Ads conversations extended from 72 hours to 7 days. Pulse files it as a pricing change (price increase, limit increase) with an upward direction. The current page lists Self Serve at $0 per template message + $0 per marketing message (non-MM Lite markup).
This is the first pricing-page change Pulse has recorded for Gupshup. Gupshup has been tracked since 2026-02-27.
In the same window Bird, Google Cloud, Twilio and Plivo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PriceChangedFree$0.0014 per message
- — · Limit—72 hours7 days
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price | Free | $0.0014 per message | Changed |
| — | Limit | 72 hours | 7 days | — |
Values as written on Gupshup's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gupshup's pricing page (www.gupshup.io) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page, where "Free" becomes "$0.0014 per message".
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The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changes- BirdOct 5Bird halves US local number rental to $0.50 a month
- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- PlivoAug 24Plivo cuts Voice AI Agent rate to $0.03/min, telephony now billed separately
Questions about this change
Did Gupshup raise prices in October 2026?
Yes. Pulse captured Gupshup's pricing page on Sep 28, 2026 and again on Oct 5, 2026 and recorded 1 price increase: Free → $0.0014 per message (changed).
What changed on Gupshup's pricing page between Sep 28, 2026 and Oct 5, 2026?
Price: Free → $0.0014 per message, changed; limit: 72 hours → 7 days. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Gupshup change its pricing?
Pulse recorded 0 other pricing-page changes for Gupshup in the 90 days before this one; Gupshup has been tracked since 2026-02-27.