Pricing change·Sep 28 → Oct 5, 2026·Week 41, 2026·Marketing & Content

Gupshup adds $0.0014 WhatsApp service fee as Meta ends free messaging

WhatsApp Service message fee went from Free to $0.0014 per message (first 1,000 free); Meta begins charging for Service messages Oct 1, 2026; Free Entry Point window for Click-to-WhatsApp Meta Ads conversations extended from 72 hours to 7 days

GupshupPricingPrice increaseLimit increase

What changed

Price increase

WhatsApp Service message fee went from Free to $0.0014 per message (first 1,000 free); Meta begins charging for Service messages Oct 1, 2026

Limit increase

Free Entry Point window for Click-to-WhatsApp Meta Ads conversations extended from 72 hours to 7 days

Before and after

Sep 28, 2026 vs Oct 5, 2026

Pulse.

100%

Change 1 of 2 · price increased

WhatsApp Service message fee went from Free to $0.0014 per message (first 1,000 free); Meta begins charging for Service messages Oct 1, 2026

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