San Francisco, CA-based conversational messaging platform founded in 2004. Private. Operates in CPaaS and business messaging markets. Serves enterprises with WhatsApp, SMS, and omnichannel messaging APIs.
Plans tracked
2
no add-ons
Pricing changes
1
Latest Oct 5, 2026
Pricing model
Usage-based
No free tier
Pricing Change History
1 change20261 change
Week 41 · Oct 5, 2026
Price increase
WeeklyGupshup adds $0.0014 WhatsApp service fee as Meta ends free messaging
WhatsApp Service message fee went from Free to $0.0014 per message (first 1,000 free); Meta begins charging for Service messages Oct 1, 2026 Free Entry Point window for Click-to-WhatsApp Meta Ads conversations extended from 72 hours to 7 days
Research Gupshup's pricing with the Pulse Agent
Ask anything about Gupshup's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Self Serve | $0 per template message + $0 per marketing message (non-MM Lite markup) |
| Enterprise | Contact |
Company Facts
CategoryMarketing & Content
Free tierNo
Employees1001-10000
Tracked sinceFeb 27, 2026
Pricing last seenOct 5, 2026
Websitewww.gupshup.io
How Gupshup compares with its peers
| Company | Entry price | Last change |
|---|---|---|
T Twilio | $0.01 /mo + usage | Sep 7, 2026 |
B Bird | $15 /mo + usage | Oct 19, 2026 |
P Plivo | $1,000 /mo | Aug 24, 2026 |
C Charm.io | Contact | — |
A Aws | $0.32 subscription | Jan 11, 2026 |
Gupshup pricing FAQ
- How much does Gupshup cost?
- Gupshup prices on usage: the Self Serve plan is $0 per template message + $0 per marketing message (non-MM Lite markup).
- Does Gupshup have a free plan?
- No. Gupshup does not list a free tier.
- What pricing model does Gupshup use?
- Gupshup uses usage-based pricing across 2 plans.
- When did Gupshup last change its pricing?
- Oct 5, 2026: Gupshup adds $0.0014 WhatsApp service fee as Meta ends free messaging.
- How often has Gupshup changed its pricing?
- Pulse has recorded 1 pricing change for Gupshup since it started tracking on Feb 27, 2026; the pricing page was last captured on Oct 5, 2026.
