GTmetrix cuts all plans 40% for Black Friday, with Lite at $2.99/month
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of GTmetrix's pricing page, Pulse recorded one change: Black Friday 40% off all plans (code BF2026, ends Dec 2): Lite $2.99, Core $5.99, Advanced $14.99, Expert $29.99 per month billed yearly; list prices $4.99/$9.99/$24.99/$49.99 retained. Pulse files it as a pricing change (discount added) with a neutral direction. The current page lists Lite at $4.99, Core at $9.99, Advanced at $24.99 and Expert at $49.99.
It lands 49 days after GTmetrix's previous change, "GTmetrix bumps Test Locations cap to 28 on Advanced, Expert plans" (Sep 21, 2026). Before that Pulse recorded "GTmetrix ends SUMMER2026 30% promo, list prices hold across all plans" (Sep 7, 2026) and "GTmetrix: 30% off all PRO plans (Summer 2026 promo)" (Aug 11, 2026). GTmetrix has been tracked since 2026-02-27.
In the same window Kinsta, Ahrefs, Moz, Semrush and Google also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Discount addedLite, Core, AdvancedDiscount
Black Friday 40% off all plans (code BF2026, ends Dec 2): Lite $2.99, Core $5.99, Advanced $14.99, Expert $29.99 per month billed yearly; list prices $4.99/$9.99/$24.99/$49.99 retained.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lite, Core, Advanced | Discount | Black Friday 40% off all plans (code BF2026, ends Dec 2): Lite $2.99, Core $5.99, Advanced $14.99, Expert $29.99 per month billed yearly; list prices $4.99/$9.99/$24.99/$49.99 retained. | Discount added | |
Values as written on GTmetrix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of GTmetrix's pricing page (gtmetrix.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
GTmetrix, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 8, 2026Discount addedGTmetrix cuts all plans 40% for Black Friday, with Lite at $2.99/month This change
- Sep 21, 2026PackagingGTmetrix bumps Test Locations cap to 28 on Advanced, Expert plans
- Sep 7, 2026PackagingGTmetrix ends SUMMER2026 30% promo, list prices hold across all plans
- Aug 11, 2026PackagingGTmetrix: 30% off all PRO plans (Summer 2026 promo)
Across Software Development & Testing in the same window
All Software Development & Testing changes- KinstaNov 9Kinsta Enterprise price jumps $417 to $500/mo, drops upfront annual deals
- AhrefsNov 9Ahrefs hides Enterprise $1,499/mo price, now Talk to sales only
- MozOct 26Moz: Tracked AI models cut from 4 to 3 on Standard, Medium and Large; Perplexity removed (now GPT, Gemini, Google…
- SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
- GoogleOct 12Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan
Questions about this change
Did GTmetrix raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026 UTC. The change Pulse detected was a pricing change: discount added.
What changed on GTmetrix's pricing page between Nov 2, 2026 and Nov 9, 2026 UTC?
Black Friday 40% off all plans (code BF2026, ends Dec 2): Lite $2.99, Core $5.99, Advanced $14.99, Expert $29.99 per month billed yearly; list prices $4.99/$9.99/$24.99/$49.99 retained. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026 UTC; the before/after table above lists each item as written on the page.
How often does GTmetrix change its pricing?
Pulse recorded 3 other pricing-page changes for GTmetrix in the 90 days before this one; the previous change was "GTmetrix bumps Test Locations cap to 28 on Advanced, Expert plans" on Sep 21, 2026; GTmetrix has been tracked since 2026-02-27.