GitBook fixes annual pricing display, adds enterprise customer logos
What happened
Between the May 4, 2026 and May 11, 2026 captures of GitBook's pricing page, Pulse recorded 2 changes: Pricing calculator annual total display updated from $4,100 to $4,920, now showing '2 months free!' annotation inline. Reflects correct 12-month annual billing (vs prior 10-month display); Added customer logo sections (Trusted by) near plan cards: Pylon, Gravitee, Bird, Relay.app, Make near Ultimate plan; Nvidia, Zoom, FedEx, Cisco, Snyk near Enterprise plan. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Essential at $12 and Ultimate at $12.
It lands 29 days after GitBook's previous change, "GitBook rebrands Premium insights features as analytics across pricing page" (Apr 22, 2026). Before that Pulse recorded "GitBook caps AI answers at 200, overhauls plans with audience-based labels" (Apr 6, 2026). GitBook has been tracked since 2026-02-27.
In the same window Notion and Mintlify also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Positioning+20%$4,100$4,920
- Ultimate, Enterprise · PositioningAdded
BeforeNo customer logo sections
Aftercustomer logo sections
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | $4,100 | $4,920 | +20% |
| Ultimate, Enterprise | Positioning | No customer logo sections | customer logo sections | Added |
Values as written on GitBook's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of GitBook's pricing page (gitbook.com) from May 4, 2026 and May 11, 2026; the change is marked in the lower part of the page, where positioning reads $4,100 and then $4,920.
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GitBook, the last 90 days
Full history- Oct 19, 2026packagingGitBook moves advanced customization into Free plan, rebrands MCP as AI-ready
- Oct 12, 2026packagingGitBook renames Premium to Essential, bundles AI credits into paid plans
- May 19, 2026improvedGitBook triples AI answer quota and adds Agent to Ultimate plan
- May 21, 2026packagingGitBook fixes annual pricing display, adds enterprise customer logos · this change
- Apr 22, 2026packagingGitBook rebrands Premium insights features as analytics across pricing page
- Apr 6, 2026packagingGitBook caps AI answers at 200, overhauls plans with audience-based labels
Across Software Development & Testing in the same window
All Software Development & Testing changes- NotionMay 18Notion launches Workers Beta to run custom code and build agent tools
- MintlifyMay 11Mintlify scrubs member limits and overage fees from all plans
- NotionMay 11Notion launches Custom Agents and rebrands integrations as connections
- MintlifyMay 5Mintlify boosts AI credits 20x to 5,000 and slashes overage to $0.01
- NotionMay 4Notion restricts workspace consolidation to custom Enterprise deals
Questions about this change
Did GitBook raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a product change: positioning.
What changed on GitBook's pricing page between May 4, 2026 and May 11, 2026?
Positioning: $4,100 → $4,920 (+20%); Ultimate, Enterprise positioning: No customer logo sections → customer logo sections, added. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does GitBook change its pricing?
Pulse recorded 3 other pricing-page changes for GitBook in the 90 days before this one; the previous change was "GitBook rebrands Premium insights features as analytics across pricing page" on Apr 22, 2026; GitBook has been tracked since 2026-02-27.