GitBook moves advanced customization into Free plan, rebrands MCP as AI-ready
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of GitBook's pricing page, Pulse recorded one change: Advanced customization now included in Free plan (was Essential+); Free card reframes MCP server as AI ready documentation (MCP, WebMCP); Essential card lists Reusable content instead of Advanced branding. In detail: Free plan gains Advanced customization (logo, font, footer, header colors; was Essential+) and Custom fonts (was Ultimate+, now all plans incl. Essential) per comparison table; Free card reframes MCP server as AI ready documentation (MCP, WebMCP); Essential card lists Reusable content instead of Advanced branding. Pulse files it as a packaging change (freemium change) with a neutral direction. The current page lists Essential at $12 and Ultimate at $12.
It lands 7 days after GitBook's previous change, "GitBook renames Premium to Essential, bundles AI credits into paid plans" (Oct 12, 2026). GitBook has been tracked since 2026-02-27.
In the same window Mintlify, Notion and Slite also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essential, Ultimate · Free tierAdded
BeforeNo Advanced customization
AfterAdvanced customization
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essential, Ultimate | Free tier | No Advanced customization | Advanced customization | Added |
Values as written on GitBook's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of GitBook's pricing page (gitbook.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where Advanced customization now appears.
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GitBook, the last 90 days
Full history- Oct 19, 2026packagingGitBook moves advanced customization into Free plan, rebrands MCP as AI-ready · this change
- Oct 12, 2026packagingGitBook renames Premium to Essential, bundles AI credits into paid plans
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did GitBook raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a packaging change: freemium change.
What changed on GitBook's pricing page between Oct 12, 2026 and Oct 19, 2026?
Essential, Ultimate free tier: No Advanced customization → Advanced customization, added. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does GitBook change its pricing?
Pulse recorded 1 other pricing-page change for GitBook in the 90 days before this one; the previous change was "GitBook renames Premium to Essential, bundles AI credits into paid plans" on Oct 12, 2026; GitBook has been tracked since 2026-02-27.