GitBook rebrands Premium insights features as analytics across pricing page
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of GitBook's pricing page, Pulse recorded one change: Premium plan analytics feature renamed: 'Site insights & user feedback' changed to 'Analytics & user feedback', part of a broader insights-to-analytics rebrand (also affects Page view insights and Search insights in comparison table). Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Essential at $12 and Ultimate at $12.
It lands 16 days after GitBook's previous change, "GitBook caps AI answers at 200, overhauls plans with audience-based labels" (Apr 6, 2026). GitBook has been tracked since 2026-02-27.
In the same window Notion and Mintlify also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium · PositioningPositioning
Premium plan analytics feature renamed: 'Site insights & user feedback' changed to 'Analytics & user feedback', part of a broader insights-to-analytics rebrand (also affects Page view insights and Search insights in comparison table).
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium | Positioning | Premium plan analytics feature renamed: 'Site insights & user feedback' changed to 'Analytics & user feedback', part of a broader insights-to-analytics rebrand (also affects Page view insights and Search insights in comparison table). | Positioning | |
Values as written on GitBook's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of GitBook's pricing page (gitbook.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked near the top of the page.
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GitBook, the last 90 days
Full history- Oct 12, 2026packagingGitBook renames Premium to Essential, bundles AI credits into paid plans
- May 19, 2026improvedGitBook triples AI answer quota and adds Agent to Ultimate plan
- May 21, 2026packagingGitBook fixes annual pricing display, adds enterprise customer logos
- Apr 22, 2026packagingGitBook rebrands Premium insights features as analytics across pricing page · this change
- Apr 6, 2026packagingGitBook caps AI answers at 200, overhauls plans with audience-based labels
Across Software Development & Testing in the same window
All Software Development & Testing changes- NotionApr 4Notion Adds Dashboards to Database Features Lineup
- MintlifyApr 4Mintlify: Custom tier becomes Enterprise, AI agent features added, SLA trimmed
- NotionApr 2Notion adds Dashboards to paid plans and lifts Plus and Business guest limits to unlimited
- MintlifyMar 10Mintlify quietly cuts Enterprise uptime SLA from five nines to four
- NotionMar 5Notion launches Custom Agents add-on, opens guest seats to unlimited
Questions about this change
Did GitBook raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 20, 2026. The change Pulse detected was a product change: positioning.
What changed on GitBook's pricing page between Apr 13, 2026 and Apr 20, 2026?
Premium plan analytics feature renamed: 'Site insights & user feedback' changed to 'Analytics & user feedback', part of a broader insights-to-analytics rebrand (also affects Page view insights and Search insights in comparison table). Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does GitBook change its pricing?
Pulse recorded 1 other pricing-page change for GitBook in the 90 days before this one; the previous change was "GitBook caps AI answers at 200, overhauls plans with audience-based labels" on Apr 6, 2026; GitBook has been tracked since 2026-02-27.