GitBook caps AI answers at 200, overhauls plans with audience-based labels
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of GitBook's pricing page, Pulse recorded 3 changes: Free plan: Block-based visual editor, API playgrounds, Preview deployments, LLM optimizations added; gitbook.io domain removed. Premium: Invite team to collaborate and Advanced branding options added; All plan taglines changed to audience labels: Free to 'For individuals'; Premium to 'For public, branded docs sites'; Ultimate to 'For centralized docs with AI'; Enterprise to 'For global teams scaling docs'; AI Assistant in Ultimate changed from 'Free in beta' to '200 successful answers included' (rate limited beyond 200); Embedded AI Assistant row replaced by Advanced AI Assistant add-on row in comparison table. Pulse files it as a packaging change (feature change, positioning, new add-on) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Essential at $12 and Ultimate at $12.
This is the first pricing-page change Pulse has recorded for GitBook. GitBook has been tracked since 2026-02-27.
In the same window Notion and Mintlify also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNot listed
AfterInvite team to collaborate and Advanced branding options
- Ultimate, Enterprise · PositioningPositioning
All plan taglines changed to audience labels: Free to 'For individuals'; Premium to 'For public, branded docs sites'; Ultimate to 'For centralized docs with AI'; Enterprise to 'For global teams scaling docs'.
- Ultimate · Add-onReworded
BeforeFree in beta
After200 successful answers included
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | Invite team to collaborate and Advanced branding options | Added |
| Ultimate, Enterprise | Positioning | All plan taglines changed to audience labels: Free to 'For individuals'; Premium to 'For public, branded docs sites'; Ultimate to 'For centralized docs with AI'; Enterprise to 'For global teams scaling docs'. | Positioning | |
| Ultimate | Add-on | Free in beta | 200 successful answers included | Reworded |
Values as written on GitBook's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of GitBook's pricing page (gitbook.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked near the top of the page, where Invite team to collaborate and Advanced branding options now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
GitBook, pricing history
Full history- May 19, 2026improvedGitBook triples AI answer quota and adds Agent to Ultimate plan
- May 21, 2026packagingGitBook fixes annual pricing display, adds enterprise customer logos
- Apr 22, 2026packagingGitBook rebrands Premium insights features as analytics across pricing page
- Apr 6, 2026packagingGitBook caps AI answers at 200, overhauls plans with audience-based labels · this change
Across Software Development & Testing in the same window
All Software Development & Testing changes- NotionApr 4Notion Adds Dashboards to Database Features Lineup
- MintlifyApr 4Mintlify: Custom tier becomes Enterprise, AI agent features added, SLA trimmed
- NotionApr 2Notion adds Dashboards to paid plans and lifts Plus and Business guest limits to unlimited
- MintlifyMar 10Mintlify quietly cuts Enterprise uptime SLA from five nines to four
- NotionMar 5Notion launches Custom Agents add-on, opens guest seats to unlimited
Questions about this change
Did GitBook raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a packaging change: feature change, positioning, new add-on.
What changed on GitBook's pricing page between Mar 30, 2026 and Apr 6, 2026?
Feature: Not listed → Invite team to collaborate and Advanced branding options, added; All plan taglines changed to audience labels: Free to 'For individuals'; Premium to 'For public, branded docs sites'; Ultimate to 'For centralized docs with AI'; Enterprise to 'For global teams scaling docs'; Ultimate add-on: Free in beta → 200 successful answers included, reworded. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does GitBook change its pricing?
Pulse recorded 0 other pricing-page changes for GitBook in the 90 days before this one; GitBook has been tracked since 2026-02-27.