Getdbt Renames Enterprise Plan Feature to 'Cost Optimization Features' for Enhanced Clarity and Value
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Getdbt's pricing page, Pulse recorded one change: Enterprise plan feature renamed from 'Cost management dashboard' to 'Cost optimization features'. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Starter at $100 and dbt State at $0.09 DATT (Daily Active Target Table).
Getdbt's previous recorded change was "Getdbt Enhances Starter Plan with New API Access Feature" (Q3 2025). Before that Pulse recorded "Getdbt Launches Enterprise+ Plan with Custom Pricing, Unlimited Projects, and Advanced Security Features" (Q2 2025), "Getdbt Introduces dbt Copilot for Enhanced Analytics in Enterprise Plan" (Q1 2025) and "Getdbt Introduces Advanced CI Feature to Enhance Enterprise Plan Capabilities" (Q4 2024). Getdbt has been tracked since 2024-10-01.
In the same window Fivetran also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureReworded
BeforeCost management dashboard
AfterCost optimization features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Cost management dashboard | Cost optimization features | Reworded |
Values as written on Getdbt's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Getdbt's pricing page (getdbt.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked on the page, where "Cost management dashboard" becomes "Cost optimization features".
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The two full-page captures with this change marked up are free with an account.
Getdbt, pricing history
Full history- Aug 31, 2026packagingdbt: Copilot AI assistant renamed Wizard, re-metered on dollar credits
- Jul 3, 2026packagingdbt: New dbt State usage-based pricing + Enterprise feature removed
- Mar 31, 2026packagingGetdbt Drops Analyst Seat Option From Enterprise Plan
- Jan 10, 2026improvedGetdbt Renames Enterprise Plan Feature to 'Cost Optimization Features' for Enhanced Clarity and Value · this change
- Q3 2025improvedGetdbt Enhances Starter Plan with New API Access Feature
- Q2 2025improvedGetdbt Launches Enterprise+ Plan with Custom Pricing, Unlimited Projects, and Advanced Security Features
- Q1 2025improvedGetdbt Introduces dbt Copilot for Enhanced Analytics in Enterprise Plan
- Q4 2024improvedGetdbt Introduces Advanced CI Feature to Enhance Enterprise Plan Capabilities
- Q3 2024improvedGetdbt Enhances Developer Plan with Multi-Factor Authentication for Improved Security
Across Data & Analytics in the same window
All Data & Analytics changes- FivetranJan 10Fivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action
- FivetranJan 10Fivetran Removes Starter Plan, Enhances Standard Plan with 40% More Connectors and New SSH Tunnel Security Feature
- FivetranJan 10Fivetran Expands Starter Plan with Increased Fully-Managed Connectors from 400+ to 500+
- FivetranJan 10Fivetran Introduces Hybrid Deployment Option to Enterprise Plan, Expanding Access Beyond Business Critical Tier
- FivetranJan 10Fivetran Renames Key Business Critical Plan Feature to 'Access to Fivetran HVR'
Questions about this change
Did Getdbt raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a product change: feature change.
What changed on Getdbt's pricing page between Oct 5, 2025 and Jan 1, 2026?
Enterprise feature: Cost management dashboard → Cost optimization features, reworded. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Getdbt change its pricing?
Pulse recorded 0 other pricing-page changes for Getdbt in the 90 days before this one; the previous change was "Getdbt Enhances Starter Plan with New API Access Feature" in Q3 2025; Getdbt has been tracked since 2024-10-01.