GatherUp rolls out 20% annual billing discount, rebrands Review Defense
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of GatherUp's pricing page, Pulse recorded 2 changes: Annual subscription billing toggle added to pricing page with 20% savings on annual plans; previously only monthly billing was shown; Fake Review Defense add-on renamed to Review Defense; the word 'Fake' dropped from the product name. Pulse files it as a pricing change (discount added, add-on change) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Multi Location (101+ locations) at $25, Multi Location (41-100 locations) at $29, Multi Location (26-40 locations) at $32, Multi Location (17-25 locations) at $35 and Multi Location (11-16 locations) at $45.
This is the first pricing-page change Pulse has recorded for GatherUp. GatherUp has been tracked since 2026-02-27.
In the same window Zendesk and Podium also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Annual · DiscountAdded
BeforeNot listed
AfterAnnual subscription billing toggle
- — · Add-onRenamed
BeforeFake Review Defense add-on
AfterReview Defense
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Annual | Discount | Not listed | Annual subscription billing toggle | Added |
| — | Add-on | Fake Review Defense add-on | Review Defense | Renamed |
Values as written on GatherUp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of GatherUp's pricing page (gatherup.com) from Apr 27, 2026 and May 4, 2026; the change is marked near the top of the page, where Annual subscription billing toggle now appears.
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The two full-page captures with this change marked up are free with an account.
GatherUp, pricing history
Full history- Oct 26, 2026packagingGatherUp Review Defense now starts at $45/month, adds $199 Transparency Certi...
- Jul 3, 2026packagingGatherUp: SMS + Web-to-Text Chat add-ons dropped; annual discount added
- May 4, 2026packagingGatherUp rolls out 20% annual billing discount, rebrands Review Defense · this change
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did GatherUp raise prices in May 2026?
No list-price increase was recorded between Apr 27, 2026 and May 4, 2026. The change Pulse detected was a pricing change: discount added, add-on change.
What changed on GatherUp's pricing page between Apr 27, 2026 and May 4, 2026?
Annual discount: Not listed → Annual subscription billing toggle, added; add-on: Fake Review Defense add-on → Review Defense, renamed. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does GatherUp change its pricing?
Pulse recorded 0 other pricing-page changes for GatherUp in the 90 days before this one; GatherUp has been tracked since 2026-02-27.