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Qualtrics
Provo, Utah-based experience management software company founded 2002. Subsidiary of SAP. Operates globally in CX, EX, brand and product experience markets. Serves enterprises across tech, healthcare, finance, manufacturing and government with surveys, feedback, and analytics.
Plans tracked
11
no add-ons
Pricing changes
1
Latest Jun 9, 2026
Pricing model
Subscription
No free tier
Pricing Change History
1 change20261 change
Week 24 · Jun 8, 2026
Packaging
WeeklyPublished Jun 9, 2026
Qualtrics rebrands entry CX tier as CX Foundational
CX entry-level product renamed from 'Voice of Customer' (labeled FOUNDATIONAL) to 'CX Foundational', with updated positioning from 'available only with CX product/suite purchase' to 'a first step to establish your CX program'.
Research Qualtrics's pricing with the Pulse Agent
Ask anything about Qualtrics's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Strategic Brand™ | Contact |
| XM for Customer Experience | Contact |
| CX Foundational | Contact |
| XM for Employee Experience | Contact |
| XM for Strategy & Research | Contact |
| Frontline Digital™ | Contact |
| Frontline Care™ | Contact |
| Frontline Locations™ | Contact |
| People Engage™ | Contact |
| People Lifecycle™ | Contact |
| Strategic Research™ | Contact |
Company Facts
CategoryData & Analytics
Free tierNo
Employees1001-10000
Tracked sinceApr 28, 2026
Pricing last seenJun 13, 2026
Websitewww.qualtrics.com
How Qualtrics compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S SurveyMonkey | $30 /user/mo, billed annually | Sep 28, 2026 |
T Typeform | $28 /mo, billed annually | Jul 13, 2026 |
A Alchemer | $26.25 /user/mo, billed annually | — |
M Medallia | Contact | — |
Z Zoho | $29 /mo, billed annually | Oct 26, 2026 |
Q QuestionPro | $83 /user/mo, billed annually | — |
Qualtrics pricing FAQ
- How much does Qualtrics cost?
- Qualtrics does not publish list prices — its 11 plans are quote-based.
- Does Qualtrics have a free plan?
- No. Qualtrics does not list a free tier.
- What pricing model does Qualtrics use?
- Qualtrics uses subscription pricing across 11 plans.
- When did Qualtrics last change its pricing?
- Jun 9, 2026: Qualtrics rebrands entry CX tier as CX Foundational.
- How often has Qualtrics changed its pricing?
- Pulse has recorded 1 pricing change for Qualtrics since it started tracking on Apr 28, 2026; the pricing page was last captured on Jun 13, 2026.
- Who are Qualtrics's pricing peers?
- Pulse compares Qualtrics with SurveyMonkey, Typeform, Alchemer, Medallia, Zoho and QuestionPro.