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HomeG2All changesUser seat limits removed
G2Packaging change · Limit increase · Sep 28 → Oct 5, 2026

G2 removes seat caps—Starter and Pro plans now offer Unlimited Users

Verified Oct 5, 2026Marketing & ContentDirection: up
The changeUser seat limits — removed.
Before · Sep 28User seat limits
After · Oct 5No User seat limits
removed
1 change2 capturesSep 28, 2026 → Oct 5, 2026

What happened

Between the Sep 28, 2026 and Oct 5, 2026 captures of G2's pricing page, Pulse recorded one change: User seat limits removed: Free (3 Users), Starter (3 Users default), and Professional (10 Users) all now show Unlimited Users; Enterprise was already Unlimited and is unchanged. Pulse files it as a packaging change (limit increase) with an upward direction. The current page lists Starter at $249.92.

It lands 94 days after G2's previous change, "G2: Starter plan drops its Year 2 price-increase disclosure" (Jul 3, 2026). G2 has been tracked since 2026-04-15.

In the same window Trustpilot also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Starter, Professional · LimitRemoved
    User seat limitsNo User seat limits

Values as written on G2's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of G2's pricing page (sell.g2.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where the User seat limits no longer appears.

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The two full-page captures with this change marked up are free with an account.

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G2, pricing history

Full history
  1. Oct 5, 2026improvedG2 removes seat caps—Starter and Pro plans now offer Unlimited Users · this change
  2. Jul 3, 2026packagingG2: Starter plan drops its Year 2 price-increase disclosure

Across Marketing & Content in the same window

All Marketing & Content changes
  1. TrustpilotSep 28Trustpilot Business adds QR Code Review Collector and multi-domain tools
  2. TrustpilotSep 28Trustpilot: Enterprise widgets 22→23 + QR/multi-domain features added
  3. TrustpilotAug 17Trustpilot tightens Starter plan eligibility to new small businesses only
  4. TrustpilotAug 17Trustpilot Business tightens Starter plan eligibility to new small businesses...
  5. TrustpilotAug 11Trustpilot: integrations claims simplified, CSM added to top cards

Questions about this change

Did G2 raise prices in October 2026?

No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a packaging change: limit increase.

What changed on G2's pricing page between Sep 28, 2026 and Oct 5, 2026?

Starter, Professional limit: User seat limits → No User seat limits, removed. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.

How often does G2 change its pricing?

Pulse recorded 0 other pricing-page changes for G2 in the 90 days before this one; the previous change was "G2: Starter plan drops its Year 2 price-increase disclosure" on Jul 3, 2026; G2 has been tracked since 2026-04-15.