Elementor Introduces Lite Plan at $2.99/mo with Free Website Builder, 10K Monthly Visits, and 5GB Storage, Marking Major Pricing Shift
What happened
Between the Jan 30, 2024 and Apr 30, 2024 captures of Elementor's pricing page, Pulse recorded 6 changes: Lite plan introduced at $2.99/mo (75% discount from $11.99) with free website builder, 1 website, 10K monthly visits, 5GB storage; AI Starter add-on bundled free with Basic plan (Save $48 USD/yr); Image Optimizer 5K add-on bundled free with Business plan (Save $98 USD/yr total for AI + Image Optimizer); Business plan support team increased from 1 member to 2 members; Grow plan support upgraded from 'Premium Support - 4 Members' to 'Priority Support For All Services (4 Members)'; Image Optimizer 5K add-on bundled free with Grow plan (Save $98 USD/yr total for AI + Image Optimizer). Pulse files it as a packaging change (new plan, new add-on, limit increase, feature change) with an upward direction. Pulse's latest capture (Jun 30, 2026) lists Essential at $5, Advanced Solo at $7, Advanced at $9, One at $15 and Expert at $17.
This is the first pricing-page change Pulse has recorded for Elementor. Elementor has been tracked since 2024-10-01.
In the same window Squarespace, Figma and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lite · PlanAddedNo Lite planLite plan
- Basic · Add-onNew add-on
AI Starter add-on bundled free with Basic plan (Save $48 USD/yr)
- Business · Add-onNew add-on
Image Optimizer 5K add-on bundled free with Business plan (Save $98 USD/yr total for AI + Image Optimizer)
- Business · Limit—1 member2 members
- Grow · FeatureReworded
BeforePremium Support - 4 Members
AfterPriority Support For All Services (4 Members)
- Grow · Add-onNew add-on
Image Optimizer 5K add-on bundled free with Grow plan (Save $98 USD/yr total for AI + Image Optimizer)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lite | Plan | No Lite plan | Lite plan | Added |
| Basic | Add-on | AI Starter add-on bundled free with Basic plan (Save $48 USD/yr) | New add-on | |
| Business | Add-on | Image Optimizer 5K add-on bundled free with Business plan (Save $98 USD/yr total for AI + Image Optimizer) | New add-on | |
| Business | Limit | 1 member | 2 members | — |
| Grow | Feature | Premium Support - 4 Members | Priority Support For All Services (4 Members) | Reworded |
| Grow | Add-on | Image Optimizer 5K add-on bundled free with Grow plan (Save $98 USD/yr total for AI + Image Optimizer) | New add-on | |
Values as written on Elementor's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Elementor's pricing page (elementor.com) from Jan 30, 2024 and Apr 30, 2024; the change is marked on the page, where Lite plan now appears.
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Elementor, pricing history
Full history- Q1 2025packagingElementor Renames Business Plan Tier to 'Advanced Solo'
- Q4 2024improvedElementor Introduces Auto-Scaling for All Plans, Enhancing Performance with Unlimited PHP Workers
- Q3 2024improvedElementor Introduces 7-Day Free Trial with No Credit Card Required, Including Pro Website Builder and Free Site Migration
- Q1 2024packagingElementor Introduces Lite Plan at $2.99/mo with Free Website Builder, 10K Monthly Visits, and 5GB Storage, Marking Major Pricing Shift · this change
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- FigmaJan 11Figma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Elementor raise prices in April 2024?
No list-price increase was recorded between Jan 30, 2024 and Apr 30, 2024. The change Pulse detected was a packaging change: new plan, new add-on, limit increase, feature change.
What changed on Elementor's pricing page between Jan 30, 2024 and Apr 30, 2024?
Lite plan: No Lite plan → Lite plan, added; AI Starter add-on bundled free with Basic plan (Save $48 USD/yr); Image Optimizer 5K add-on bundled free with Business plan (Save $98 USD/yr total for AI + Image Optimizer); Business limit: 1 member → 2 members; Grow feature: Premium Support - 4 Members → Priority Support For All Services (4 Members), reworded; Image Optimizer 5K add-on bundled free with Grow plan (Save $98 USD/yr total for AI + Image Optimizer). Pulse compared the captures it took on Jan 30, 2024 and Apr 30, 2024; the before/after table above lists each item as written on the page.
How often does Elementor change its pricing?
Pulse recorded 0 other pricing-page changes for Elementor in the 90 days before this one; Elementor has been tracked since 2024-10-01.