Elastic Moves Hybrid Ranking to Enterprise Plan, Enhancing Search Features with AI Assistant and Semantic Boost
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Elastic's pricing page, Pulse recorded 4 changes: Index modes for metrics and logs added to Standard plan; AI Assistant for Search added to Enterprise Search features; Semantic boost with the Elastic Rerank AI model added to Enterprise Search features; Hybrid ranking with Reciprocal Rank Fusion moved from Platinum plan Search features to Enterprise plan Search features. Pulse files it as a product change (feature added, feature change) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Cloud Hosted - Standard at $99, Cloud Hosted - Gold at $114, Cloud Hosted - Platinum at $131, Cloud Hosted - Enterprise at $184 and Security Serverless - Essentials at $0.05 per GB egress + $0.09 per GB ingested.
Elastic's previous recorded change was "Elastic Introduces AI Assistant for Generative AI in Enterprise Plan, Enhancing Observability Features" (Q1 2024). Elastic has been tracked since 2023-11-14.
In the same window Logicmonitor, Datadog, New Relic, Sumologic and Dynatrace also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · FeatureAdded
BeforeNot listed
AfterIndex modes for metrics and logs
- — · FeatureAdded
BeforeNo AI Assistant for Search
AfterAI Assistant for Search
- — · FeatureAdded
BeforeNot listed
AfterSemantic boost with the Elastic Rerank AI model
- Platinum · FeatureChanged
BeforePlatinum plan Search features
AfterEnterprise plan Search features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Feature | Not listed | Index modes for metrics and logs | Added |
| — | Feature | No AI Assistant for Search | AI Assistant for Search | Added |
| — | Feature | Not listed | Semantic boost with the Elastic Rerank AI model | Added |
| Platinum | Feature | Platinum plan Search features | Enterprise plan Search features | Changed |
Values as written on Elastic's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Elastic's pricing page (elastic.co) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Index modes for metrics and logs now appears.
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Elastic, pricing history
Full history- Jan 11, 2026improvedElastic Introduces 99.95% Uptime SLA for Platinum and Enterprise Tiers in Comparison Table
- Q3 2025improvedElastic Introduces Self-Managed Deployment Options Across Key Products, Enhancing Control and Customization for Users
- Q2 2025packagingElastic Transforms Pricing Structure to Solution-Based Model, Enhancing Clarity for Elasticsearch, Observability, and Security Deployments
- Q4 2024improvedElastic Moves Hybrid Ranking to Enterprise Plan, Enhancing Search Features with AI Assistant and Semantic Boost · this change
- Q1 2024improvedElastic Introduces AI Assistant for Generative AI in Enterprise Plan, Enhancing Observability Features
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- LogicmonitorJan 22Logicmonitor Renames Dexda AIOps to Edwin AI, Shifts to Contact-Based Pricing for Enhanced Event Monitoring
- DatadogJan 21Datadog Expands Database Monitoring with MongoDB and Amazon DocumentDB Support
- New RelicJan 13New Relic Introduces $49/User Charge for Core Users in Standard Tier, Ending Unlimited Access
- SumologicJan 12Sumologic Shifts Pricing Metric from TB to GB Scanned, Enhancing Granularity by 1000x
- DynatraceJan 11Dynatrace Expands Services Flexpoints Pricing with Daily Rates for Lead Consultant and Architect Services
Questions about this change
Did Elastic raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature added, feature change.
What changed on Elastic's pricing page between Oct 1, 2024 and Jan 1, 2025?
Standard feature: Not listed → Index modes for metrics and logs, added; feature: No AI Assistant for Search → AI Assistant for Search, added; feature: Not listed → Semantic boost with the Elastic Rerank AI model, added; Platinum feature: Platinum plan Search features → Enterprise plan Search features, changed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Elastic change its pricing?
Pulse recorded 0 other pricing-page changes for Elastic in the 90 days before this one; the previous change was "Elastic Introduces AI Assistant for Generative AI in Enterprise Plan, Enhancing Observability Features" in Q1 2024; Elastic has been tracked since 2023-11-14.