Elastic Introduces Self-Managed Deployment Options Across Key Products, Enhancing Control and Customization for Users
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Elastic's pricing page, Pulse recorded 4 changes: Self-managed column added to Elasticsearch comparison table showing: full deployment control, custom cluster capacity with storage-based autoscaling (ECE/ECK), license-based pricing on nodes and RAM, on-prem or cloud deployment, all platform capabilities, and Platinum/Enterprise support tiers; Self-managed deployment option added to Elastic Observability product card with link to subscriptions page; Self-managed deployment option added to Elastic Security product card with link to subscriptions page; Self-managed deployment option added to Elasticsearch product card with link to subscriptions page. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Cloud Hosted - Standard at $99, Cloud Hosted - Gold at $114, Cloud Hosted - Platinum at $131, Cloud Hosted - Enterprise at $184 and Security Serverless - Essentials at $0.05 per GB egress + $0.09 per GB ingested.
Elastic's previous recorded change was "Elastic Transforms Pricing Structure to Solution-Based Model, Enhancing Clarity for Elasticsearch, Observability, and Security Deployments" (Q2 2025). Elastic has been tracked since 2023-11-14.
In the same window Sumologic, Dynatrace and Datadog also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo Self-managed columnSelf-managed column
- — · FeatureAdded
BeforeNo Self-managed deployment option
AfterSelf-managed deployment option
- — · FeatureAdded
BeforeNo Self-managed deployment option
AfterSelf-managed deployment option
- — · FeatureAdded
BeforeNo Self-managed deployment option
AfterSelf-managed deployment option
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Self-managed column | Self-managed column | Added |
| — | Feature | No Self-managed deployment option | Self-managed deployment option | Added |
| — | Feature | No Self-managed deployment option | Self-managed deployment option | Added |
| — | Feature | No Self-managed deployment option | Self-managed deployment option | Added |
Values as written on Elastic's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Elastic's pricing page (elastic.co) from Jul 6, 2025 and Oct 5, 2025; the change is marked on the page, where Self-managed column now appears.
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Elastic, the last 90 days
Full history- Sep 14, 2026packagingElastic splits out new Elasticsearch Vector Database product tile
- Jan 11, 2026improvedElastic Introduces 99.95% Uptime SLA for Platinum and Enterprise Tiers in Comparison Table
- Q3 2025improvedElastic Introduces Self-Managed Deployment Options Across Key Products, Enhancing Control and Customization for Users · this change
- Q2 2025packagingElastic Transforms Pricing Structure to Solution-Based Model, Enhancing Clarity for Elasticsearch, Observability, and Security Deployments
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- SumologicJan 12Sumologic Shifts Pricing Metric from TB to GB Scanned, Enhancing Granularity by 1000x
- DynatraceJan 11Dynatrace Expands Services Flexpoints Pricing with Daily Rates for Lead Consultant and Architect Services
- DatadogJan 11Datadog Introduces AWS Fargate Serverless Application Monitoring at $3 per Active Instance, Enhancing Serverless Performance Insights
Questions about this change
Did Elastic raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 5, 2025. The change Pulse detected was a product change: feature added.
What changed on Elastic's pricing page between Jul 6, 2025 and Oct 5, 2025?
Feature: No Self-managed column → Self-managed column, added; feature: No Self-managed deployment option → Self-managed deployment option, added; feature: No Self-managed deployment option → Self-managed deployment option, added; feature: No Self-managed deployment option → Self-managed deployment option, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Elastic change its pricing?
Pulse recorded 1 other pricing-page change for Elastic in the 90 days before this one; the previous change was "Elastic Transforms Pricing Structure to Solution-Based Model, Enhancing Clarity for Elasticsearch, Observability, and Security Deployments" in Q2 2025; Elastic has been tracked since 2023-11-14.