Elastic Introduces AI Assistant for Generative AI in Enterprise Plan, Enhancing Observability Features
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Elastic's pricing page, Pulse recorded 5 changes: Service Level Objectives added to Platinum plan Observability features; Elastic AI Assistant for generative AI guidance added to Enterprise plan Observability features; Native connectors added to Standard plan Search features; Open code connector clients and web crawler integrations added to Standard plan Search features; Tail-based sampling added to Platinum plan Observability features. Pulse files it as a product change (feature added). Pulse's latest capture (Nov 9, 2026) lists Cloud Hosted - Standard at $99, Cloud Hosted - Gold at $114, Cloud Hosted - Platinum at $131, Cloud Hosted - Enterprise at $184 and Security Serverless - Essentials at $0.05 per GB egress + $0.09 per GB ingested.
This is the first pricing-page change Pulse has recorded for Elastic. Elastic has been tracked since 2023-11-14.
In the same window Logicmonitor, Datadog, New Relic, Sumologic and Dynatrace also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedPlatinumFeatureNot listedService Level Objectives
- AddedEnterpriseFeature
BeforeNot listed
AfterElastic AI Assistant for generative AI guidance
- AddedStandardFeatureNot listedNative connectors
- AddedStandardFeature
BeforeNot listed
AfterOpen code connector clients and web crawler integrations
- AddedPlatinumFeatureNot listedTail-based sampling
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Platinum | Feature | Not listed | Service Level Objectives | Added |
| Enterprise | Feature | Not listed | Elastic AI Assistant for generative AI guidance | Added |
| Standard | Feature | Not listed | Native connectors | Added |
| Standard | Feature | Not listed | Open code connector clients and web crawler integrations | Added |
| Platinum | Feature | Not listed | Tail-based sampling | Added |
Values as written on Elastic's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Elastic's pricing page (elastic.co) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where Service Level Objectives now appears.
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Elastic, pricing history
Full history- Q3 2025ImprovementElastic Introduces Self-Managed Deployment Options Across Key Products, Enhancing Control and Customization for Users
- Q2 2025PackagingElastic Transforms Pricing Structure to Solution-Based Model, Enhancing Clarity for Elasticsearch, Observability, and Security Deployments
- Q4 2024ImprovementElastic Moves Hybrid Ranking to Enterprise Plan, Enhancing Search Features with AI Assistant and Semantic Boost
- Q1 2024Feature addedElastic Introduces AI Assistant for Generative AI in Enterprise Plan, Enhancing Observability Features This change
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- LogicmonitorJan 22Logicmonitor Renames Dexda AIOps to Edwin AI, Shifts to Contact-Based Pricing for Enhanced Event Monitoring
- DatadogJan 21Datadog Expands Database Monitoring with MongoDB and Amazon DocumentDB Support
- New RelicJan 13New Relic Introduces $49/User Charge for Core Users in Standard Tier, Ending Unlimited Access
- SumologicJan 12Sumologic Shifts Pricing Metric from TB to GB Scanned, Enhancing Granularity by 1000x
- DynatraceJan 11Dynatrace Expands Services Flexpoints Pricing with Daily Rates for Lead Consultant and Architect Services
Questions about this change
Did Elastic raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a product change: feature added.
What changed on Elastic's pricing page between Jan 1, 2024 and Apr 1, 2024?
Platinum feature added: Service Level Objectives; Enterprise feature added: Elastic AI Assistant for generative AI guidance; Standard feature added: Native connectors; Standard feature added: Open code connector clients and web crawler integrations; Platinum feature added: Tail-based sampling. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Elastic change its pricing?
Pulse recorded 0 other pricing-page changes for Elastic in the 90 days before this one; Elastic has been tracked since 2023-11-14.