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HomeElasticAll changesService Level Objectives added
ElasticProduct change · Feature added · Jan 1 → Apr 1, 2024

Elastic Introduces AI Assistant for Generative AI in Enterprise Plan, Enhancing Observability Features

Verified Jan 21, 2026Cloud & DevOpsDirection: up
The changeService Level Objectives — added.
Before · Jan 1No Service Level Objectives
After · Apr 1Service Level Objectives
added
5 changes2 capturesJan 1, 2024 → Apr 1, 2024

What happened

Between the Jan 1, 2024 and Apr 1, 2024 captures of Elastic's pricing page, Pulse recorded 5 changes: Service Level Objectives added to Platinum plan Observability features; Elastic AI Assistant for generative AI guidance added to Enterprise plan Observability features; Native connectors added to Standard plan Search features; Open code connector clients and web crawler integrations added to Standard plan Search features; Tail-based sampling added to Platinum plan Observability features. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Cloud Hosted - Standard at $99, Cloud Hosted - Gold at $114, Cloud Hosted - Platinum at $131, Cloud Hosted - Enterprise at $184 and Security Serverless - Essentials at $0.05 per GB egress + $0.09 per GB ingested.

This is the first pricing-page change Pulse has recorded for Elastic. Elastic has been tracked since 2023-11-14.

In the same window Logicmonitor, Datadog, New Relic, Sumologic and Dynatrace also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Platinum · FeatureAdded

    BeforeNo Service Level Objectives

    AfterService Level Objectives

  • Enterprise · FeatureAdded

    BeforeNot listed

    AfterElastic AI Assistant for generative AI guidance

  • Standard · FeatureAdded
    No Native connectorsNative connectors
  • Standard · FeatureAdded

    BeforeNot listed

    AfterOpen code connector clients and web crawler integrations

  • Platinum · FeatureAdded
    No Tail-based samplingTail-based sampling

Values as written on Elastic's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Elastic's pricing page (elastic.co) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where Service Level Objectives now appears.

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Elastic, pricing history

Full history
  1. Q3 2025improvedElastic Introduces Self-Managed Deployment Options Across Key Products, Enhancing Control and Customization for Users
  2. Q2 2025packagingElastic Transforms Pricing Structure to Solution-Based Model, Enhancing Clarity for Elasticsearch, Observability, and Security Deployments
  3. Q4 2024improvedElastic Moves Hybrid Ranking to Enterprise Plan, Enhancing Search Features with AI Assistant and Semantic Boost
  4. Q1 2024improvedElastic Introduces AI Assistant for Generative AI in Enterprise Plan, Enhancing Observability Features · this change

Across Cloud & DevOps in the same window

All Cloud & DevOps changes
  1. LogicmonitorJan 22Logicmonitor Renames Dexda AIOps to Edwin AI, Shifts to Contact-Based Pricing for Enhanced Event Monitoring
  2. DatadogJan 21Datadog Expands Database Monitoring with MongoDB and Amazon DocumentDB Support
  3. New RelicJan 13New Relic Introduces $49/User Charge for Core Users in Standard Tier, Ending Unlimited Access
  4. SumologicJan 12Sumologic Shifts Pricing Metric from TB to GB Scanned, Enhancing Granularity by 1000x
  5. DynatraceJan 11Dynatrace Expands Services Flexpoints Pricing with Daily Rates for Lead Consultant and Architect Services

Questions about this change

Did Elastic raise prices in April 2024?

No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a product change: feature added.

What changed on Elastic's pricing page between Jan 1, 2024 and Apr 1, 2024?

Platinum feature: No Service Level Objectives → Service Level Objectives, added; Enterprise feature: Not listed → Elastic AI Assistant for generative AI guidance, added; Standard feature: No Native connectors → Native connectors, added; Standard feature: Not listed → Open code connector clients and web crawler integrations, added; Platinum feature: No Tail-based sampling → Tail-based sampling, added. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.

How often does Elastic change its pricing?

Pulse recorded 0 other pricing-page changes for Elastic in the 90 days before this one; Elastic has been tracked since 2023-11-14.