Duo adds self-service subscription information
What happened
Between the Feb 16, 2026 and Feb 23, 2026 captures of Duo's pricing page, Pulse recorded one change: Added self-service subscription information [Duo licenses purchased in increments: 10 for under 100 users, 25 for over 100 users]. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Duo Essentials at $3, Duo Advantage at $6 and Duo Premier at $9.
Duo's previous recorded change was "Duo Introduces AI Assistant Feature to Enhance User Access Management Across All Plans" (Q2 2025). Before that Pulse recorded "Duo Enhances Advantage Plan with Cisco Identity Intelligence for Improved Security Visibility and Threat Detection" (Q2 2024). Duo has been tracked since 2023-11-14.
In the same window Zoom, SignalHire, Microsoft and Slack also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningAdded
BeforeNot listed
Afterself-service subscription information [Duo licenses purchased
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Not listed | self-service subscription information [Duo licenses purchased | Added |
Values as written on Duo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Duo's pricing page (duo.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked in the lower part of the page, where self-service subscription information [Duo licenses purchased now appears.
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The two full-page captures with this change marked up are free with an account.
Duo, pricing history
Full history- Oct 12, 2026improvedDuo Editionsandpricing adds Agentic Visibility & Analytics to Advantage and Premier
- Jul 2, 2026improvedCisco Duo: 'Agentic IAM' demoted, marked alpha-testing
- Apr 3, 2026improvedDuo launches Agentic IAM for AI governance across plans
- Feb 23, 2026packagingDuo adds self-service subscription information · this change
- Q2 2025improvedDuo Introduces AI Assistant Feature to Enhance User Access Management Across All Plans
- Q2 2024improvedDuo Enhances Advantage Plan with Cisco Identity Intelligence for Improved Security Visibility and Threat Detection
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- ZoomFeb 23Zoom Phone rebrands top tier as 'Workplace Basic' in plan overhaul
- SignalHireFeb 16SignalHire triples phone credits while hiking monthly plan 63%
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SlackJan 10Slack Introduces Premium Workflows Usage Limits Across Plans, Enhancing Workflow Management and Cost Efficiency
Questions about this change
Did Duo raise prices in February 2026?
No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a product change: positioning.
What changed on Duo's pricing page between Feb 16, 2026 and Feb 23, 2026?
Positioning: Not listed → self-service subscription information [Duo licenses purchased, added. Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does Duo change its pricing?
Pulse recorded 0 other pricing-page changes for Duo in the 90 days before this one; the previous change was "Duo Introduces AI Assistant Feature to Enhance User Access Management Across All Plans" in Q2 2025; Duo has been tracked since 2023-11-14.