Duo Introduces AI Assistant Feature to Enhance User Access Management Across All Plans
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Duo's pricing page, Pulse recorded one change: AI Assistant feature added to Essentials, Advantage, and Premier plans - helps investigate and remediate user access issues and find configuration and administration guidance. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Duo Essentials at $3, Duo Advantage at $6 and Duo Premier at $9.
Duo's previous recorded change was "Duo Enhances Advantage Plan with Cisco Identity Intelligence for Improved Security Visibility and Threat Detection" (Q2 2024). Duo has been tracked since 2023-11-14.
In the same window Zoom and Slack also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premier · FeatureAddedNo AI Assistant featureAI Assistant feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premier | Feature | No AI Assistant feature | AI Assistant feature | Added |
Values as written on Duo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Duo's pricing page (duo.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where AI Assistant feature now appears.
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Duo, pricing history
Full history- Jul 2, 2026improvedCisco Duo: 'Agentic IAM' demoted, marked alpha-testing
- Apr 3, 2026improvedDuo launches Agentic IAM for AI governance across plans
- Feb 23, 2026packagingDuo adds self-service subscription information
- Q2 2025improvedDuo Introduces AI Assistant Feature to Enhance User Access Management Across All Plans · this change
- Q2 2024improvedDuo Enhances Advantage Plan with Cisco Identity Intelligence for Improved Security Visibility and Threat Detection
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- ZoomJan 11Zoom Discontinues Key Add-ons, Including Webinars and Phone Power Pack, While Expanding Large Meeting Capacity to 5,000 Participants
- SlackJan 10Slack Introduces Premium Workflows Usage Limits Across Plans, Enhancing Workflow Management and Cost Efficiency
- ZoomJan 11Zoom Introduces AI-First Task Management and Workflow Automation Across Business and Pro Plans
- ZoomJan 11Zoom Pro Plan Price Increases by 6.7% Annually, Now $159.96/Year or $15.99/Month
- ZoomJan 11Zoom Implements Significant Price Hikes: Business Plan Up 10% and Business Plus Plan Up 8%
Questions about this change
Did Duo raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a product change: feature added.
What changed on Duo's pricing page between Apr 1, 2025 and Jul 6, 2025?
Premier feature: No AI Assistant feature → AI Assistant feature, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Duo change its pricing?
Pulse recorded 0 other pricing-page changes for Duo in the 90 days before this one; the previous change was "Duo Enhances Advantage Plan with Cisco Identity Intelligence for Improved Security Visibility and Threat Detection" in Q2 2024; Duo has been tracked since 2023-11-14.