Dropbox Increases Advanced and Standard Plan Prices as Discounts Expire, Returning to $24 and $15 Per User/Month
What happened
Between the Oct 3, 2025 and Jan 1, 2026 captures of Dropbox's pricing page, Pulse recorded 4 changes: Promotional discount eligibility expanded from yearly-only to monthly or yearly plans, with new 'New subscriptions only' restriction; 20% discount for Advanced plan expired - price returned from $19.20/user/month to $24/user/month; 20% discount for Standard plan expired - price returned from $12/user/month to $15/user/month; Preview of Dash AI teammate added to Standard and Advanced plans - includes 'Ask Dash questions, get answers' and 'Summarize meetings and more'. Pulse files it as a pricing change (discount change, discount removed, feature added) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Plus at $9.99, Standard at $15 and Advanced at $24.
Dropbox's previous recorded change was "Dropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month" (Q3 2025). Before that Pulse recorded "Dropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB" (Q2 2025), "Dropbox Removes Recording Limits for Capture in Pricing Comparison Table" (Q4 2024) and "Dropbox Introduces End-to-End Encryption in Business Plus Plan" (Q2 2024). Dropbox has been tracked since 2023-11-14.
In the same window Box and Microsoft also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Changed—Discountyearly-onlymonthly or yearly plans
- +25%AdvancedDiscount$19.20/user/month$24/user/month
- +25%StandardDiscount$12/user/month$15/user/month
- AddedStandard, AdvancedFeature
BeforeNot listed
AfterPreview of Dash AI teammate
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | yearly-only | monthly or yearly plans | Changed |
| Advanced | Discount | $19.20/user/month | $24/user/month | +25% |
| Standard | Discount | $12/user/month | $15/user/month | +25% |
| Standard, Advanced | Feature | Not listed | Preview of Dash AI teammate | Added |
Values as written on Dropbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Dropbox's pricing page (dropbox.com) from Oct 3, 2025 and Jan 1, 2026; the change is marked near the top of the page, where "yearly-only" becomes "monthly or yearly plans".
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Dropbox, pricing history
Full history- Sep 27, 2026ImprovementDropbox launches AI in Dropbox on Standard and Advanced with 250-750 credits
- Aug 3, 2026PackagingDropbox: Add-ons pricing section removed (Replay, Sign, DocSend, Reclaim.ai + more)
- Apr 2, 2026PackagingDropbox Drops Promotional Pricing for New Subscribers
- Jan 11, 2026Price increaseDropbox Increases Advanced and Standard Plan Prices as Discounts Expire, Returning to $24 and $15 Per User/Month This change
- Q3 2025Price decreaseDropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month
- Q2 2025PackagingDropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB
- Q4 2024PackagingDropbox Removes Recording Limits for Capture in Pricing Comparison Table
- Q2 2024ImprovementDropbox Introduces End-to-End Encryption in Business Plus Plan
- Q1 2024Price decreaseDropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams
Across Business Operations in the same window
All Business Operations changes- BoxNov 2Box clarifies Business Starter Sign limit: 10 requests per user monthly
- MicrosoftOct 26Microsoft Microsoft365 365 rewrites Copilot AI bullets, drops webinars line from Teams
- MicrosoftOct 26Microsoft Teams Business adds Cowork and Autopilot AI, with usage-based billing
- MicrosoftOct 26Microsoft Security adds Microsoft 365 E7 to Entra purchase options, no…
- MicrosoftOct 26Microsoft adds usage-based billing for advanced AI features
Questions about this change
Did Dropbox raise prices in January 2026?
No list-price increase was recorded between Oct 3, 2025 and Jan 1, 2026. The change Pulse detected was a pricing change: discount change, discount removed, feature added.
What changed on Dropbox's pricing page between Oct 3, 2025 and Jan 1, 2026?
Discount: yearly-only → monthly or yearly plans, changed; Advanced discount: $19.20/user/month → $24/user/month (+25%); Standard discount: $12/user/month → $15/user/month (+25%); Standard, Advanced feature added: Preview of Dash AI teammate. Pulse compared the captures it took on Oct 3, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Dropbox change its pricing?
Pulse recorded 0 other pricing-page changes for Dropbox in the 90 days before this one; the previous change was "Dropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month" in Q3 2025; Dropbox has been tracked since 2023-11-14.