Dropbox Increases Advanced and Standard Plan Prices as Discounts Expire, Returning to $24 and $15 Per User/Month
What happened
Between the Oct 3, 2025 and Jan 1, 2026 captures of Dropbox's pricing page, Pulse recorded 4 changes: Promotional discount eligibility expanded from yearly-only to monthly or yearly plans, with new 'New subscriptions only' restriction; 20% discount for Advanced plan expired - price returned from $19.20/user/month to $24/user/month; 20% discount for Standard plan expired - price returned from $12/user/month to $15/user/month; Preview of Dash AI teammate added to Standard and Advanced plans - includes 'Ask Dash questions, get answers' and 'Summarize meetings and more'. Pulse files it as a pricing change (discount change, discount removed, feature added) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Plus at $9.99, Standard at $15 and Advanced at $24.
Dropbox's previous recorded change was "Dropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month" (Q3 2025). Before that Pulse recorded "Dropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB" (Q2 2025), "Dropbox Removes Recording Limits for Capture in Pricing Comparison Table" (Q4 2024) and "Dropbox Introduces End-to-End Encryption in Business Plus Plan" (Q2 2024). Dropbox has been tracked since 2023-11-14.
In the same window Microsoft and Google also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountChangedyearly-onlymonthly or yearly plans
- Advanced · Discount+25%$19.20/user/month$24/user/month
- Standard · Discount+25%$12/user/month$15/user/month
- Standard, Advanced · FeatureAdded
BeforeNo Preview of Dash AI teammate
AfterPreview of Dash AI teammate
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | yearly-only | monthly or yearly plans | Changed |
| Advanced | Discount | $19.20/user/month | $24/user/month | +25% |
| Standard | Discount | $12/user/month | $15/user/month | +25% |
| Standard, Advanced | Feature | No Preview of Dash AI teammate | Preview of Dash AI teammate | Added |
Values as written on Dropbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Dropbox's pricing page (dropbox.com) from Oct 3, 2025 and Jan 1, 2026; the change is marked near the top of the page, where "yearly-only" becomes "monthly or yearly plans".
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Dropbox, pricing history
Full history- Sep 28, 2026improvedDropbox launches AI in Dropbox on Standard and Advanced with 250-750 credits
- Aug 3, 2026packagingDropbox: Add-ons pricing section removed (Replay, Sign, DocSend, Reclaim.ai + more)
- Apr 2, 2026packagingDropbox Drops Promotional Pricing for New Subscribers
- Jan 11, 2026packagingDropbox Increases Advanced and Standard Plan Prices as Discounts Expire, Returning to $24 and $15 Per User/Month · this change
- Q3 2025decreaseDropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month
- Q2 2025packagingDropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB
- Q4 2024packagingDropbox Removes Recording Limits for Capture in Pricing Comparison Table
- Q2 2024packagingDropbox Introduces End-to-End Encryption in Business Plus Plan
- Q1 2024decreaseDropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams
Across Business Operations in the same window
All Business Operations changes- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- MicrosoftOct 19Microsoft 365 Copilot: Business plan relabeled as add-on
- MicrosoftOct 19Microsoft Teams Business Teams flags usage-based AI charges beyond license fees
- MicrosoftOct 19Microsoft Microsoft365 365 flags usage-based AI charges beyond license fees
- GoogleOct 12Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan
Questions about this change
Did Dropbox raise prices in January 2026?
No list-price increase was recorded between Oct 3, 2025 and Jan 1, 2026. The change Pulse detected was a pricing change: discount change, discount removed, feature added.
What changed on Dropbox's pricing page between Oct 3, 2025 and Jan 1, 2026?
Discount: yearly-only → monthly or yearly plans, changed; Advanced discount: $19.20/user/month → $24/user/month (+25%); Standard discount: $12/user/month → $15/user/month (+25%); Standard, Advanced feature: No Preview of Dash AI teammate → Preview of Dash AI teammate, added. Pulse compared the captures it took on Oct 3, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Dropbox change its pricing?
Pulse recorded 0 other pricing-page changes for Dropbox in the 90 days before this one; the previous change was "Dropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month" in Q3 2025; Dropbox has been tracked since 2023-11-14.