Dropbox Introduces End-to-End Encryption in Business Plus Plan
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Dropbox's pricing page, Pulse recorded 4 changes: Shared link controls feature removed from comparison table; End-to-end encryption added to Business Plus plan; Advanced Key Management added to Business Plus plan; External sharing controls and reporting removed from comparison table. Pulse files it as a product change (feature removed, feature added) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists Plus at $9.99, Standard at $15 and Advanced at $24.
Dropbox's previous recorded change was "Dropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams" (Q1 2024). Dropbox has been tracked since 2023-11-14.
In the same window Microsoft and Own also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemoved
BeforeShared link controls feature
AfterNo Shared link controls feature
- Plus · FeatureAddedNo End-to-end encryptionEnd-to-end encryption
- Advanced, Plus · FeatureAdded
BeforeNo Advanced Key Management
AfterAdvanced Key Management
- — · FeatureRemoved
BeforeExternal sharing controls and reporting
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Shared link controls feature | No Shared link controls feature | Removed |
| Plus | Feature | No End-to-end encryption | End-to-end encryption | Added |
| Advanced, Plus | Feature | No Advanced Key Management | Advanced Key Management | Added |
| — | Feature | External sharing controls and reporting | Not listed | Removed |
Values as written on Dropbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Dropbox's pricing page (dropbox.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where the Shared link controls feature no longer appears.
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Dropbox, the last 90 days
Full history- Q3 2025decreaseDropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month
- Q2 2025packagingDropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB
- Q4 2024packagingDropbox Removes Recording Limits for Capture in Pricing Comparison Table
- Q2 2024improvedDropbox Introduces End-to-End Encryption in Business Plus Plan · this change
- Q1 2024decreaseDropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams
Across Business Operations in the same window
All Business Operations changes- MicrosoftOct 26Microsoft Microsoft365 365 rewrites Copilot AI bullets, drops webinars line from Teams
- MicrosoftOct 26Microsoft Teams Business adds Cowork and Autopilot AI, with usage-based billing
- MicrosoftOct 26Microsoft Security adds Microsoft 365 E7 to Entra purchase options, no price ...
- MicrosoftOct 26Microsoft adds usage-based billing for advanced AI features
- OwnOct 26Own bundles Premier Success Plan free with Core, Advanced, Max
Questions about this change
Did Dropbox raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a product change: feature removed, feature added.
What changed on Dropbox's pricing page between Apr 1, 2024 and Jul 1, 2024?
Feature: Shared link controls feature → No Shared link controls feature, removed; Plus feature: No End-to-end encryption → End-to-end encryption, added; Advanced, Plus feature: No Advanced Key Management → Advanced Key Management, added; feature: External sharing controls and reporting → Not listed, removed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Dropbox change its pricing?
Pulse recorded 1 other pricing-page change for Dropbox in the 90 days before this one; the previous change was "Dropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams" in Q1 2024; Dropbox has been tracked since 2023-11-14.