Dropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Dropbox's pricing page, Pulse recorded 6 changes: Advanced plan file transfer limit decreased from 'up to 250 GB' to 'up to 100 GB'; Suspicious activity alerts feature removed from Advanced plan; Essentials plan renamed to Professional (maintained $16.58/month price for individual professionals); Standard plan storage decreased from 'Starts at 9 TB for the team' to '5 TB of storage for the team'; Business plan renamed to Standard (maintained $15/user/month price for teams); Business Plus plan renamed to Advanced (maintained $24/user/month price for companies). Pulse files it as a packaging change (limit lowered, feature removed, plan renamed). Pulse's latest capture (Nov 9, 2026) lists Plus at $9.99, Standard at $15 and Advanced at $24.
Dropbox's previous recorded change was "Dropbox Removes Recording Limits for Capture in Pricing Comparison Table" (Q4 2024). Before that Pulse recorded "Dropbox Introduces End-to-End Encryption in Business Plus Plan" (Q2 2024) and "Dropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams" (Q1 2024). Dropbox has been tracked since 2023-11-14.
In the same window Box and Microsoft also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RewordedAdvancedLimitup to 250 GBup to 100 GB
- RemovedAdvancedFeature
BeforeSuspicious activity alerts feature
AfterNot listed
- RenamedEssentialsPlanEssentials planProfessional
- RewordedStandardLimit
BeforeStarts at 9 TB for the team
After5 TB of storage for the team
- RenamedStandardPlanBusiness planStandard
- RenamedPlus, AdvancedPlanBusiness Plus planAdvanced
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Limit | up to 250 GB | up to 100 GB | Reworded |
| Advanced | Feature | Suspicious activity alerts feature | Not listed | Removed |
| Essentials | Plan | Essentials plan | Professional | Renamed |
| Standard | Limit | Starts at 9 TB for the team | 5 TB of storage for the team | Reworded |
| Standard | Plan | Business plan | Standard | Renamed |
| Plus, Advanced | Plan | Business Plus plan | Advanced | Renamed |
Values as written on Dropbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Dropbox's pricing page (dropbox.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where "Business Plus plan" becomes "Advanced".
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Dropbox, pricing history
Full history- Apr 2, 2026PackagingDropbox Drops Promotional Pricing for New Subscribers
- Jan 11, 2026PackagingDropbox Increases Advanced and Standard Plan Prices as Discounts Expire, Returning to $24 and $15 Per User/Month
- Q3 2025Price decreaseDropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month
- Q2 2025Limit loweredDropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB This change
- Q4 2024PackagingDropbox Removes Recording Limits for Capture in Pricing Comparison Table
- Q2 2024ImprovementDropbox Introduces End-to-End Encryption in Business Plus Plan
- Q1 2024Price decreaseDropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams
Across Business Operations in the same window
All Business Operations changes- BoxNov 2Box clarifies Business Starter Sign limit: 10 requests per user monthly
- MicrosoftOct 26Microsoft Microsoft365 365 rewrites Copilot AI bullets, drops webinars line from Teams
- MicrosoftOct 26Microsoft Teams Business adds Cowork and Autopilot AI, with usage-based billing
- MicrosoftOct 26Microsoft Security adds Microsoft 365 E7 to Entra purchase options, no…
- MicrosoftOct 26Microsoft adds usage-based billing for advanced AI features
Questions about this change
Did Dropbox raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: limit lowered, feature removed, plan renamed.
What changed on Dropbox's pricing page between Apr 1, 2025 and Jul 6, 2025?
Advanced limit: up to 250 GB → up to 100 GB, reworded; Advanced feature removed: Suspicious activity alerts feature; Essentials plan: Essentials plan → Professional, renamed; Standard limit: Starts at 9 TB for the team → 5 TB of storage for the team, reworded; Standard plan: Business plan → Standard, renamed; Plus, Advanced plan: Business Plus plan → Advanced, renamed. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Dropbox change its pricing?
Pulse recorded 0 other pricing-page changes for Dropbox in the 90 days before this one; the previous change was "Dropbox Removes Recording Limits for Capture in Pricing Comparison Table" in Q4 2024; Dropbox has been tracked since 2023-11-14.