Dropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Dropbox's pricing page, Pulse recorded 6 changes: Advanced plan file transfer limit decreased from 'up to 250 GB' to 'up to 100 GB'; Suspicious activity alerts feature removed from Advanced plan; Essentials plan renamed to Professional (maintained $16.58/month price for individual professionals); Standard plan storage decreased from 'Starts at 9 TB for the team' to '5 TB of storage for the team'; Business plan renamed to Standard (maintained $15/user/month price for teams); Business Plus plan renamed to Advanced (maintained $24/user/month price for companies). Pulse files it as a packaging change (limit decrease, feature removed, plan renamed) with a downward direction. Pulse's latest capture (Sep 28, 2026) lists Plus at $9.99, Standard at $15 and Advanced at $24.
Dropbox's previous recorded change was "Dropbox Removes Recording Limits for Capture in Pricing Comparison Table" (Q4 2024). Before that Pulse recorded "Dropbox Introduces End-to-End Encryption in Business Plus Plan" (Q2 2024) and "Dropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams" (Q1 2024). Dropbox has been tracked since 2023-11-14.
In the same window Microsoft and Google also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · LimitRewordedup to 250 GBup to 100 GB
- Advanced · FeatureRemoved
BeforeSuspicious activity alerts feature
AfterNot listed
- Essentials · PlanRenamedEssentials planProfessional
- Standard · LimitReworded
BeforeStarts at 9 TB for the team
After5 TB of storage for the team
- Standard · PlanRenamedBusiness planStandard
- Plus, Advanced · PlanRenamedBusiness Plus planAdvanced
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Limit | up to 250 GB | up to 100 GB | Reworded |
| Advanced | Feature | Suspicious activity alerts feature | Not listed | Removed |
| Essentials | Plan | Essentials plan | Professional | Renamed |
| Standard | Limit | Starts at 9 TB for the team | 5 TB of storage for the team | Reworded |
| Standard | Plan | Business plan | Standard | Renamed |
| Plus, Advanced | Plan | Business Plus plan | Advanced | Renamed |
Values as written on Dropbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Dropbox's pricing page (dropbox.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where "up to 250 GB" becomes "up to 100 GB".
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Dropbox, pricing history
Full history- Apr 2, 2026packagingDropbox Drops Promotional Pricing for New Subscribers
- Jan 11, 2026packagingDropbox Increases Advanced and Standard Plan Prices as Discounts Expire, Returning to $24 and $15 Per User/Month
- Q3 2025decreaseDropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month
- Q2 2025packagingDropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB · this change
- Q4 2024packagingDropbox Removes Recording Limits for Capture in Pricing Comparison Table
- Q2 2024packagingDropbox Introduces End-to-End Encryption in Business Plus Plan
- Q1 2024decreaseDropbox Business Plan Price Cut by 25% to $15/user/month, Enhancing Value for Teams
Across Business Operations in the same window
All Business Operations changes- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- MicrosoftOct 19Microsoft 365 Copilot: Business plan relabeled as add-on
- MicrosoftOct 19Microsoft Teams Business Teams flags usage-based AI charges beyond license fees
- MicrosoftOct 19Microsoft Microsoft365 365 flags usage-based AI charges beyond license fees
- GoogleOct 12Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan
Questions about this change
Did Dropbox raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: limit decrease, feature removed, plan renamed.
What changed on Dropbox's pricing page between Apr 1, 2025 and Jul 6, 2025?
Advanced limit: up to 250 GB → up to 100 GB, reworded; Advanced feature: Suspicious activity alerts feature → Not listed, removed; Essentials plan: Essentials plan → Professional, renamed; Standard limit: Starts at 9 TB for the team → 5 TB of storage for the team, reworded; Standard plan: Business plan → Standard, renamed; Plus, Advanced plan: Business Plus plan → Advanced, renamed. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Dropbox change its pricing?
Pulse recorded 0 other pricing-page changes for Dropbox in the 90 days before this one; the previous change was "Dropbox Removes Recording Limits for Capture in Pricing Comparison Table" in Q4 2024; Dropbox has been tracked since 2023-11-14.