Dropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month
What happened
Between the Jul 6, 2025 and Oct 3, 2025 captures of Dropbox's pricing page, Pulse recorded 3 changes: 20% promotional discount added for Standard and Advanced plans (first two years with yearly billing); Advanced plan displayed pricing decreased from $24/user/month to $19.20/user/month (due to 20% promotional discount); Standard plan displayed pricing decreased from $15/user/month to $12/user/month (due to 20% promotional discount). Pulse files it as a pricing change (discount added, price decrease) with a downward direction. Pulse's latest capture (Sep 28, 2026) lists Plus at $9.99, Standard at $15 and Advanced at $24.
Dropbox's previous recorded change was "Dropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB" (Q2 2025). Dropbox has been tracked since 2023-11-14.
In the same window Microsoft and Google also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Advanced · DiscountAddedNo promotional discount20% promotional discount
- Advanced · Price−20%$24/user/month$19.20/user/month
- Standard · Price−20%$15/user/month$12/user/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Advanced | Discount | No promotional discount | 20% promotional discount | Added |
| Advanced | Price | $24/user/month | $19.20/user/month | −20% |
| Standard | Price | $15/user/month | $12/user/month | −20% |
Values as written on Dropbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Dropbox's pricing page (dropbox.com) from Jul 6, 2025 and Oct 3, 2025; the change is marked near the top of the page, where advanced price reads $24/user/month and then $19.20/user/month.
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The two full-page captures with this change marked up are free with an account.
Dropbox, the last 90 days
Full history- Aug 3, 2026packagingDropbox: Add-ons pricing section removed (Replay, Sign, DocSend, Reclaim.ai + more)
- Apr 2, 2026packagingDropbox Drops Promotional Pricing for New Subscribers
- Jan 11, 2026packagingDropbox Increases Advanced and Standard Plan Prices as Discounts Expire, Returning to $24 and $15 Per User/Month
- Q3 2025decreaseDropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month · this change
- Q2 2025packagingDropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB
Across Business Operations in the same window
All Business Operations changes- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- MicrosoftOct 19Microsoft 365 Copilot: Business plan relabeled as add-on
- MicrosoftOct 19Microsoft Teams Business Teams flags usage-based AI charges beyond license fees
- MicrosoftOct 19Microsoft Microsoft365 365 flags usage-based AI charges beyond license fees
- GoogleOct 12Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan
Questions about this change
Did Dropbox raise prices in October 2025?
No — prices went down. Between Jul 6, 2025 and Oct 3, 2025 Dropbox's pricing page showed 2 price cuts: Advanced: $24/user/month → $19.20/user/month (−20%); Standard: $15/user/month → $12/user/month (−20%).
What changed on Dropbox's pricing page between Jul 6, 2025 and Oct 3, 2025?
Standard, Advanced discount: No promotional discount → 20% promotional discount, added; Advanced price: $24/user/month → $19.20/user/month (−20%); Standard price: $15/user/month → $12/user/month (−20%). Pulse compared the captures it took on Jul 6, 2025 and Oct 3, 2025; the before/after table above lists each item as written on the page.
How often does Dropbox change its pricing?
Pulse recorded 1 other pricing-page change for Dropbox in the 90 days before this one; the previous change was "Dropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB" in Q2 2025; Dropbox has been tracked since 2023-11-14.