Docusign Removes Custom Branding Feature from Standard Plan, Impacting User Experience
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Docusign's pricing page, Pulse recorded one change: Custom branding feature removed from Standard plan. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Personal at $10, Standard at $25, Business Pro at $40, IAM Starter at $40 and IAM Standard at $45.
Docusign's previous recorded change was "Docusign API Removes Customized Branding from Intermediate and Advanced Plans" (Q4 2024). Docusign has been tracked since 2023-11-14.
In the same window Pandadoc and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · FeatureRemoved
BeforeCustom branding feature
AfterNo Custom branding feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Feature | Custom branding feature | No Custom branding feature | Removed |
Values as written on Docusign's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Docusign's pricing page (docusign.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where the Custom branding feature no longer appears.
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Docusign, the last 90 days
Full history- Q3 2025improvedDocusign API Renames Connect Feature to Recipient Connect in Advanced Plan
- Q3 2025improvedDocusign Enhances Business Pro Plan with Real-Time Data Verification and Interactive Form Fields for Improved Signing Experience
- Q2 2025packagingDocusign API Renames Enterprise Offerings to Enhanced Plans, Signaling Major Shift in Pricing Structure
- Q4 2024packagingDocusign Removes Custom Branding Feature from Standard Plan, Impacting User Experience · this change
- Q4 2024packagingDocusign API Removes Customized Branding from Intermediate and Advanced Plans
Across Business Operations in the same window
All Business Operations changes- PandadocJan 12Pandadoc Enhances Enterprise Plan with KBA, ID Check, and SMS Verification, While Smart Content Becomes Annual Plan Only
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- PandadocJan 12Pandadoc Introduces Free Plan with Unlimited Seats and 60 Docs Annually at No Cost
- PandadocJan 12Pandadoc Enhances Business Plan with New Rooms Feature While Reducing Essentials Plan Support Availability
- PandadocJan 12Pandadoc Removes Designated Customer Success Manager, Renames Advanced Quotes to PandaDoc CPQ in Pricing Update
Questions about this change
Did Docusign raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature removed.
What changed on Docusign's pricing page between Oct 1, 2024 and Jan 1, 2025?
Standard feature: Custom branding feature → No Custom branding feature, removed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Docusign change its pricing?
Pulse recorded 1 other pricing-page change for Docusign in the 90 days before this one; the previous change was "Docusign API Removes Customized Branding from Intermediate and Advanced Plans" in Q4 2024; Docusign has been tracked since 2023-11-14.