Creatio Hikes Growth Plan Price 60% as AI Studio Branding Takes Over
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Creatio's pricing page, Pulse recorded 2 changes: Growth plan price increased from $25 to $40/user/month (60% increase); Enterprise plan price increased from $55 to $75/user/month (36% increase). Both plans now labeled 'Creatio Business & AI Studio'; Unlimited plan moved from public per-user pricing ($85/user/month) to custom pricing. Plan now bundles Creatio Business & AI Studio plus all CRM products with no per-user limits. Pulse files it as a pricing change (price increase, price hidden) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Growth at $40, Enterprise at $75, Mobile-Only User at $12, Service at $15 and Marketing at $15.
This is the first pricing-page change Pulse has recorded for Creatio. Creatio has been tracked since 2026-02-26.
In the same window Microsoft, HubSpot, Zoho and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · Price+60%$25$40/user/month
- Unlimited · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Price | $25 | $40/user/month | +60% |
| Unlimited | Price visibility | Price listed | Price hidden | Hidden |
Values as written on Creatio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Creatio's pricing page (www.creatio.com) from Apr 27, 2026 and May 4, 2026; the change is marked around the middle of the page, where growth, enterprise price reads $25 and then $40/user/month.
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The two full-page captures with this change marked up are free with an account.
Creatio, pricing history
Full history- Jul 2, 2026increaseCreatio: Platform prices up 60%/36% (Growth $25→$40, Ent $55→$75)
- May 4, 2026increaseCreatio Hikes Growth Plan Price 60% as AI Studio Branding Takes Over · this change
Across CRM in the same window
All CRM changes- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- HubSpotApr 27HubSpot Suite Enterprise adds Contracts beta to Commerce Hub lineup
- ZohoApr 19Zoho Sprints Expands to 5 Tiers With New Free and Enterprise Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did Creatio raise prices in May 2026?
Yes. Pulse captured Creatio's pricing page on Apr 27, 2026 and again on May 4, 2026 and recorded 1 price increase: Growth, Enterprise: $25 → $40/user/month (+60%).
What changed on Creatio's pricing page between Apr 27, 2026 and May 4, 2026?
Growth, Enterprise price: $25 → $40/user/month (+60%); Unlimited price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Creatio change its pricing?
Pulse recorded 0 other pricing-page changes for Creatio in the 90 days before this one; Creatio has been tracked since 2026-02-26.
