Box Business Starter Plan Monthly Rate Cut by 50% to $7/User, Marking Significant Price Reduction
What happened
Between the Nov 14, 2023 and Jan 1, 2024 captures of Box's pricing page, Pulse recorded 4 changes: Personal Pro plan decreased from $21/month to $14/month (33% decrease) when paid monthly; Business Starter plan annual rate decreased from $10/user/month to $5/user/month (50% decrease) when paid annually; Personal Pro plan annual rate decreased from $15/month to $10/month (33% decrease) when paid annually; Business Starter plan decreased from $14/user/month to $7/user/month (50% decrease) when paid monthly. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Jun 8, 2026) lists Business Starter at $5, Personal Pro at $10, Business at $15, Business Plus at $25 and Enterprise at $35.
This is the first pricing-page change Pulse has recorded for Box. Box has been tracked since 2023-11-14.
In the same window Dropbox also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Personal Pro · Price−33%$21/month$14/month
- Business Starter · Price−50%$10/user/month$5/user/month
- Personal Pro · Price−33%$15/month$10/month
- Business Starter · Price−50%$14/user/month$7/user/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Personal Pro | Price | $21/month | $14/month | −33% |
| Business Starter | Price | $10/user/month | $5/user/month | −50% |
| Personal Pro | Price | $15/month | $10/month | −33% |
| Business Starter | Price | $14/user/month | $7/user/month | −50% |
Values as written on Box's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Box's pricing page (box.com) from Nov 14, 2023 and Jan 1, 2024; the change is marked on the page, where personal pro price reads $21/month and then $14/month.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Box, pricing history
Full history- Apr 2, 2026packagingBox Adds AI Unit Consumption Model to Individual & Team Plans
- Week 4, 2026packagingBox Drops 25% Discount Note, Adds AI Unit Consumption Fine Print
- Q1 2025improvedBox Enterprise Advanced Now Available, Accelerating Access to Enhanced Features
- Dec 2023decreaseBox Business Starter Plan Monthly Rate Cut by 50% to $7/User, Marking Significant Price Reduction · this change
Across Business Operations in the same window
All Business Operations changes- DropboxJan 11Dropbox Introduces End-to-End Encryption in Business Plus Plan
- DropboxJan 11Dropbox Removes Recording Limits for Capture in Pricing Comparison Table
- DropboxJan 11Dropbox Increases Advanced and Standard Plan Prices as Discounts Expire, Returning to $24 and $15 Per User/Month
- DropboxJan 11Dropbox Reduces Advanced Plan File Transfer Limit from 250 GB to 100 GB
- DropboxJan 11Dropbox Implements 20% Promotional Discount, Reducing Advanced Plan to $19.20/user/month and Standard Plan to $12/user/month
Questions about this change
Did Box raise prices in January 2024?
No — prices went down. Between Nov 14, 2023 and Jan 1, 2024 Box's pricing page showed 4 price cuts: Personal Pro: $21/month → $14/month (−33%); Business Starter: $10/user/month → $5/user/month (−50%); Personal Pro: $15/month → $10/month (−33%); Business Starter: $14/user/month → $7/user/month (−50%).
What changed on Box's pricing page between Nov 14, 2023 and Jan 1, 2024?
Personal Pro price: $21/month → $14/month (−33%); Business Starter price: $10/user/month → $5/user/month (−50%); Personal Pro price: $15/month → $10/month (−33%); Business Starter price: $14/user/month → $7/user/month (−50%). Pulse compared the captures it took on Nov 14, 2023 and Jan 1, 2024; the before/after table above lists each item as written on the page.
How often does Box change its pricing?
Pulse recorded 0 other pricing-page changes for Box in the 90 days before this one; Box has been tracked since 2023-11-14.