B12: Website plan AI credits doubled (100→200/mo) + new project caps
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of B12's pricing page, Pulse recorded one change: Website plan AI credits doubled from 100/mo to 200/mo, plus new project caps disclosed - up to 20 launched projects (Website, $49/mo) and up to 30 launched projects (Website + Client Engagement, $78/mo, credits unchanged at 300/mo). In detail: Website plan AI credits doubled from 100 to 200/month; project caps newly disclosed — up to 20 launched projects (Website, $49/mo) and up to 30 launched projects (Website + Client Engagement, $78/mo, credits unchanged at 300). Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists Website at $42, Website + Client Engagement at $67, Professional at $169 and Advanced at $339.
It lands 42 days after B12's previous change, "B12 adds AI chat editor and commerce tools to free and base plans" (Jun 29, 2026). B12 has been tracked since 2026-05-15.
In the same window Shopify, Stripe, Squarespace and BigCommerce also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Website · Limit+100%100200/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Website | Limit | 100 | 200/month | +100% |
Values as written on B12's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of B12's pricing page (b12.io) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page, where website limit reads 100 and then 200/month.
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The two full-page captures with this change marked up are free with an account.
B12, the last 90 days
Full history- Aug 10, 2026packagingB12: Website plan AI credits doubled (100→200/mo) + new project caps · this change
- Jun 29, 2026improvedB12 adds AI chat editor and commerce tools to free and base plans
Across Marketing & Content in the same window
All Marketing & Content changes- ShopifyAug 11Shopify: MB WAY and Bizum payment methods added
- StripeAug 4Stripe: Radar restructured to Pay Monthly/Pay As You Go plans + Radar Lite
- SquarespaceJul 13Squarespace hikes Basic/Core/Plus pricing up to 25%, rebrands AI feature label
- BigCommerceJun 10BigCommerce rebrands plans, adds GMV overages and drops phone support
Questions about this change
Did B12 raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on B12's pricing page between Aug 3, 2026 and Aug 10, 2026?
Website limit: 100 → 200/month (+100%). Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does B12 change its pricing?
Pulse recorded 1 other pricing-page change for B12 in the 90 days before this one; the previous change was "B12 adds AI chat editor and commerce tools to free and base plans" on Jun 29, 2026; B12 has been tracked since 2026-05-15.