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Back/B12

New York, NY-based AI website builder company founded in 2015. Private. Serves professional service providers including lawyers, consultants, therapists, and accountants with AI-built websites, SEO, scheduling, and payments.

Entry price
$42
Website · /mo, billed annually
Plans tracked
5
no add-ons
Pricing changes
2
Latest Aug 10, 2026
Pricing model
Subscription
Free tier available

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Ask anything about B12's plans, packaging shifts, and how it compares across the market — answered live from verified data.

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Current plans

Captured
PlanPrice
FreeFree
Website$42 /mobilled annually$24 billed monthly
  • Intro offer $48 off
Website + Client Engagement$67 /mobilled annually$78 billed monthly
  • Intro offer $77 off
Professional$169 /mobilled annually$199 billed monthly
Advanced$339 /mobilled annually$399 billed monthly

Website, Website + Client Engagement, Professional & Advanced

  • Annual billing 15% off

Stacking not stated by B12.

Company Facts

Free tierYes
Employees11-50
Tracked sinceMay 15, 2026
Pricing last seenNov 2, 2026
Websiteb12.io

How B12 compares with its peers

CompanyEntry priceLast change
SStripe
Stripe
1.5% surcharge for international cards + $0.30 per successful transactionNov 2, 2026
SSquarespace
Squarespace
$19 /mo, billed annuallyNov 2, 2026
PPayPal
PayPal
CAD 25 /mo + usage—
SShopify
Shopify
$29 /mo, billed annuallyNov 2, 2026
WWoocommerce
Woocommerce
——
BBigCommerce
BigCommerce
$29 /mo, billed annuallyJun 10, 2026

B12 pricing FAQ

How much does B12 cost?
B12 pricing starts at $42/mo on Website, billed annually. B12 lists 5 plans on its pricing page; the Free plan is free.
Does B12 have a free plan?
Yes. B12's Free plan is free; paid plans start at $42/mo on Website, billed annually.
What pricing model does B12 use?
B12 uses subscription pricing across 5 plans, with a free tier.
When did B12 last change its pricing?
Aug 10, 2026: B12: Website plan AI credits doubled (100→200/mo) + new project caps.
How often has B12 changed its pricing?
Pulse has recorded 2 pricing changes for B12 since it started tracking on May 15, 2026; the pricing page was last captured on Nov 2, 2026.
Who are B12's pricing peers?
Pulse compares B12 with Stripe, Squarespace, PayPal, Shopify, Woocommerce and BigCommerce.