B12 adds AI chat editor and commerce tools to free and base plans
What happened
Between the Jun 22, 2026 and Jun 29, 2026 captures of B12's pricing page, Pulse recorded 2 changes: Free plan editor upgraded from 'Easy-to-use website editor' to 'Visual editor with AI chat', adding AI-powered inline editing capability to the free tier; Website plan gains two new features: 'Commerce' (payments/invoicing tools) and 'Backends' — both newly listed in the Website plan feature set, previously absent from this tier. Pulse files it as a product change (feature change, feature added) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists Website at $42, Website + Client Engagement at $67, Professional at $169 and Advanced at $339.
This is the first pricing-page change Pulse has recorded for B12. B12 has been tracked since 2026-05-15.
In the same window BigCommerce, Squarespace, Shopify and Stripe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Website · FeatureReworded
BeforeEasy-to-use website editor
AfterVisual editor with AI chat
- Website · FeatureAddedNo two new featurestwo new features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Website | Feature | Easy-to-use website editor | Visual editor with AI chat | Reworded |
| Website | Feature | No two new features | two new features | Added |
Values as written on B12's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of B12's pricing page (b12.io) from Jun 22, 2026 and Jun 29, 2026; the change is marked around the middle of the page, where "Easy-to-use website editor" becomes "Visual editor with AI chat".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
B12, pricing history
Full history- Aug 10, 2026packagingB12: Website plan AI credits doubled (100→200/mo) + new project caps
- Jun 29, 2026improvedB12 adds AI chat editor and commerce tools to free and base plans · this change
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did B12 raise prices in June 2026?
No list-price increase was recorded between Jun 22, 2026 and Jun 29, 2026. The change Pulse detected was a product change: feature change, feature added.
What changed on B12's pricing page between Jun 22, 2026 and Jun 29, 2026?
Website feature: Easy-to-use website editor → Visual editor with AI chat, reworded; Website feature: No two new features → two new features, added. Pulse compared the captures it took on Jun 22, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does B12 change its pricing?
Pulse recorded 0 other pricing-page changes for B12 in the 90 days before this one; B12 has been tracked since 2026-05-15.