Ayrshare quietly guts trial: free tier now Launch plan, not full Business access
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Ayrshare's pricing page, Pulse recorded one change: 28-day free trial value proposition downgraded: previously described as giving 'full Business plan access', now described as giving 'Launch plan access' (a lower tier). Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Business at $2.99, Premium at $129, Launch at $249, Max Pack at $300 and Ads (Facebook Boosted) at $100.
It lands 14 days after Ayrshare's previous change, "Ayrshare caps Business plan at 300 profiles, adds historical content access & 24/7 support" (Jul 6, 2026). Before that Pulse recorded "Ayrshare: Launch plan free trial extended from 14 to 28 days" (Jul 2, 2026) and "Ayrshare doubles free trial to 28 days for MVPs and beta users" (Jun 1, 2026). Ayrshare has been tracked since 2026-02-26.
In the same window Buffer, Hootsuite, Sproutsocial, Later and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business, Launch · TrialTrial change
28-day free trial value proposition downgraded: previously described as giving 'full Business plan access', now described as giving 'Launch plan access' (a lower tier)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business, Launch | Trial | 28-day free trial value proposition downgraded: previously described as giving 'full Business plan access', now described as giving 'Launch plan access' (a lower tier) | Trial change | |
Values as written on Ayrshare's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ayrshare's pricing page (ayrshare.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page.
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Ayrshare, the last 90 days
Full history- Aug 17, 2026improvedAyrshare: Premium plan loses unlimited team seats
- Jul 27, 2026packagingAyrshare limits free trial to Launch plan only, others billed instantly
- Jul 20, 2026packagingAyrshare quietly guts trial: free tier now Launch plan, not full Business access · this change
- Jul 6, 2026improvedAyrshare caps Business plan at 300 profiles, adds historical content access & 24/7 support
- Jul 2, 2026packagingAyrshare: Launch plan free trial extended from 14 to 28 days
- Jun 1, 2026packagingAyrshare doubles free trial to 28 days for MVPs and beta users
Across Marketing & Content in the same window
All Marketing & Content changes- BufferJul 20Buffer: 'Audience demographics' feature removed; Analytics relabeled
- HootsuiteJul 6Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
- SproutsocialJul 4Sproutsocial demotes reporting and send-time tools to Essentials, adds inbox ...
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
- CoscheduleJun 15Coschedule adds social tagging, inbox replies, and swaps Mia AI
Questions about this change
Did Ayrshare raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: trial change.
What changed on Ayrshare's pricing page between Jul 13, 2026 and Jul 20, 2026?
28-day free trial value proposition downgraded: previously described as giving 'full Business plan access', now described as giving 'Launch plan access' (a lower tier). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Ayrshare change its pricing?
Pulse recorded 3 other pricing-page changes for Ayrshare in the 90 days before this one; the previous change was "Ayrshare caps Business plan at 300 profiles, adds historical content access & 24/7 support" on Jul 6, 2026; Ayrshare has been tracked since 2026-02-26.