Arthur lifts Enterprise plan Alert Checks cap from custom to Unlimited
What happened
Between the Jul 14, 2026 and Jul 20, 2026 captures of Arthur's pricing page, Pulse recorded one change: Enterprise plan's Alert Checks limit changed from an unspecified 'custom' cap to an explicit 'Unlimited' allowance. Pulse files it as a packaging change (limit raised). Pulse's latest capture (Nov 9, 2026) lists Premium at $60.
This is the first pricing-page change Pulse has recorded for Arthur. Arthur has been tracked since 2026-07-14.
In the same window HubSpot, Microsoft, Pipedrive, Copper and Close also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ChangedEnterpriseLimit
Beforean unspecified 'custom' cap
Afteran explicit 'Unlimited' allowance
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Limit | an unspecified 'custom' cap | an explicit 'Unlimited' allowance | Changed |
Values as written on Arthur's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Arthur's pricing page (www.arthur.ai) from Jul 14, 2026 and Jul 20, 2026; the change is marked in the lower part of the page, where "an unspecified 'custom' cap" becomes "an explicit 'Unlimited' allowance".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- HubSpotJul 20HubSpot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- CopperJul 2Copper: Starter plan discontinued
- CloseJul 2Close: replaced paid AI Call Assistant add-on with free Chloe AI agent on every plan
Questions about this change
Did Arthur raise prices in July 2026?
No list-price increase was recorded between Jul 14, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: limit raised.
What changed on Arthur's pricing page between Jul 14, 2026 and Jul 20, 2026?
Enterprise limit: an unspecified 'custom' cap → an explicit 'Unlimited' allowance, changed. Pulse compared the captures it took on Jul 14, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Arthur change its pricing?
Pulse recorded 0 other pricing-page changes for Arthur in the 90 days before this one; Arthur has been tracked since 2026-07-14.