Appfollow Announces Major Price Decrease: Essential Plan Annual Cost Reduced by $120 to $1,668
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Appfollow's pricing page, Pulse recorded 6 changes: Essential plan annual total decreased from $1,788/year to $1,668/year; Business plan pricing changed from 'From $999 per month' to 'Custom price'; Annual discount changed from '2 months free' to '-30% discount'; Team plan decreased from $499/month to $459/month (8% decrease); Team plan annual total decreased from $5,988/year to $5,508/year; Essential plan decreased from $149/month to $139/month (6.7% decrease). Pulse files it as a pricing change (price decrease, price hidden, discount change) with a downward direction. Pulse's latest capture (Sep 21, 2026) lists ASO at $19, Essential at $129 and Team at $425.
This is the first pricing-page change Pulse has recorded for Appfollow. Appfollow has been tracked since 2024-10-01.
In the same window Clevertap also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essential · Price−7%$1,788/year$1,668/year
- Business · Price visibilityRewordedFrom $999 per monthCustom price
- — · DiscountReworded2 months free-30% discount
- Team · Price−8%$499/month$459/month
- Team · Price−8%$5,988/year$5,508/year
- Essential · Price−7%$149/month$139/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essential | Price | $1,788/year | $1,668/year | −7% |
| Business | Price visibility | From $999 per month | Custom price | Reworded |
| — | Discount | 2 months free | -30% discount | Reworded |
| Team | Price | $499/month | $459/month | −8% |
| Team | Price | $5,988/year | $5,508/year | −8% |
| Essential | Price | $149/month | $139/month | −7% |
Values as written on Appfollow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appfollow's pricing page (appfollow.io) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where essential price reads $1,788/year and then $1,668/year.
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The two full-page captures with this change marked up are free with an account.
Appfollow, pricing history
Full history- Q1 2025packagingAppfollow Restructures Pricing with New Bundled Add-on Packages and Enhanced AI Reply-to-Reviews Features
- Q4 2024packagingAppfollow Enhances Enterprise Plan with Auto-tags, AI Analysis, and Alternative Stores Support, While Removing Key Features from Essential and Team Plans
- Q3 2024packagingAppfollow Reduces Annual Billing Discount from 30% to 20% Amid Pricing Changes
- Q2 2024decreaseAppfollow Announces Major Price Decrease: Essential Plan Annual Cost Reduced by $120 to $1,668 · this change
Across Marketing & Content in the same window
All Marketing & Content changes- ClevertapJan 11Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting
- ClevertapJan 11Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users
- ClevertapJan 11Clevertap Introduces Product Experiences Add-on for Enhanced Remote Configuration and Experimentation
- ClevertapJan 11Clevertap Introduces Trends Analytics to Behavioral Analytics Across All Tiers
Questions about this change
Did Appfollow raise prices in July 2024?
No — prices went down. Between Apr 1, 2024 and Jul 1, 2024 Appfollow's pricing page showed 4 price cuts: Essential: $1,788/year → $1,668/year (−7%); Team: $499/month → $459/month (−8%); Team: $5,988/year → $5,508/year (−8%); Essential: $149/month → $139/month (−7%).
What changed on Appfollow's pricing page between Apr 1, 2024 and Jul 1, 2024?
Essential price: $1,788/year → $1,668/year (−7%); Business price visibility: From $999 per month → Custom price, reworded; discount: 2 months free → -30% discount, reworded; Team price: $499/month → $459/month (−8%); Team price: $5,988/year → $5,508/year (−8%); Essential price: $149/month → $139/month (−7%). Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Appfollow change its pricing?
Pulse recorded 0 other pricing-page changes for Appfollow in the 90 days before this one; Appfollow has been tracked since 2024-10-01.