Aftershoot Upgrades AI Retouching to Beta and Introduces New Studio Plan for Enhanced Team Collaboration
What happened
Between the Oct 3, 2025 and Jan 1, 2026 captures of Aftershoot's pricing page, Pulse recorded 6 changes: AI Retouching feature upgraded from 'Early access' status to 'Beta' availability across Essentials, Pro, and Max plans; Pro plan decreased from $40/month to $39.99/month; Max plan decreased from $60/month to $59.99/month; Essentials plan decreased from $20/month to $19.99/month; Studio plan introduced with team collaboration features (multi-device use, studio-wide AI profile, role-based access, centralized billing) - pricing not disclosed; Selects plan decreased from $10/month to $9.99/month. Pulse files it as a pricing change (feature change, price decrease, new plan) with a downward direction. Pulse's latest capture (Jun 29, 2026) lists Select at $10, Retouch at $20, Edit at $30, Complete at $45 and AI Profile Bundle at $10.
Aftershoot's previous recorded change was "Aftershoot Makes AI Crop, Straighten & Masking Free in Pro Plan, Enhancing Value for Users" (Q3 2025). Before that Pulse recorded "Aftershoot Removes AI Retouching from Pro and Max Plans, Impacting Users Seeking Advanced Editing Features" (Q1 2025), "Aftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access" (Q4 2024) and "Aftershoot Increases AI Crop, Straighten & Masking Add-on Price by 43% to $10/Month for Essentials Plan" (Q2 2024). Aftershoot has been tracked since 2023-11-14.
In the same window Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Max · FeatureChanged'Early access' status'Beta' availability
- Pro · Price0%$40/month$39.99/month
- Max · Price0%$60/month$59.99/month
- Essentials · Price0%$20/month$19.99/month
- Studio · PlanAddedNo Studio planStudio plan
- Selects · Price0%$10/month$9.99/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Max | Feature | 'Early access' status | 'Beta' availability | Changed |
| Pro | Price | $40/month | $39.99/month | 0% |
| Max | Price | $60/month | $59.99/month | 0% |
| Essentials | Price | $20/month | $19.99/month | 0% |
| Studio | Plan | No Studio plan | Studio plan | Added |
| Selects | Price | $10/month | $9.99/month | 0% |
Values as written on Aftershoot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aftershoot's pricing page (aftershoot.com) from Oct 3, 2025 and Jan 1, 2026; the change is marked near the top of the page, where pro price reads $40/month and then $39.99/month.
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Aftershoot, pricing history
Full history- May 25, 2026packagingAftershoot replaces per-feature add-ons with $10 AI Profile Bundle
- Apr 2, 2026packagingAftershoot Drops AI Retouching Beta Feature From All Plans
- Apr 11, 2026packagingAftershoot removes AI Retouching Beta feature from all plans
- Jan 10, 2026decreaseAftershoot Upgrades AI Retouching to Beta and Introduces New Studio Plan for Enhanced Team Collaboration · this change
- Q3 2025improvedAftershoot Makes AI Crop, Straighten & Masking Free in Pro Plan, Enhancing Value for Users
- Q1 2025packagingAftershoot Removes AI Retouching from Pro and Max Plans, Impacting Users Seeking Advanced Editing Features
- Q4 2024improvedAftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access
- Q2 2024packagingAftershoot Increases AI Crop, Straighten & Masking Add-on Price by 43% to $10/Month for Essentials Plan
- Q1 2024packagingAftershoot Discontinues Editing-Only Plan, Enhances Essentials, Pro, and Max with New AI Editing Styles
- Dec 2023packagingAftershoot Introduces Personal AI Editing Profile Add-On for $7 Each on Max Plan
Across Marketing & Content in the same window
All Marketing & Content changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Aftershoot raise prices in January 2026?
No — prices went down. Between Oct 3, 2025 and Jan 1, 2026 Aftershoot's pricing page showed 4 price cuts: Pro: $40/month → $39.99/month (0%); Max: $60/month → $59.99/month (0%); Essentials: $20/month → $19.99/month (0%); Selects: $10/month → $9.99/month (0%).
What changed on Aftershoot's pricing page between Oct 3, 2025 and Jan 1, 2026?
Max feature: 'Early access' status → 'Beta' availability, changed; Pro price: $40/month → $39.99/month; Max price: $60/month → $59.99/month; Essentials price: $20/month → $19.99/month; Studio plan: No Studio plan → Studio plan, added; Selects price: $10/month → $9.99/month. Pulse compared the captures it took on Oct 3, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Aftershoot change its pricing?
Pulse recorded 0 other pricing-page changes for Aftershoot in the 90 days before this one; the previous change was "Aftershoot Makes AI Crop, Straighten & Masking Free in Pro Plan, Enhancing Value for Users" in Q3 2025; Aftershoot has been tracked since 2023-11-14.