Aftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Aftershoot's pricing page, Pulse recorded 2 changes: AI Retouching for 1 year (Beta Coming Soon) added to Pro plan; AI Retouching (Beta Coming Soon) added to Max plan with unlimited access. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Select at $10, Retouch at $20, Edit at $30, Complete at $45 and AI Profile Bundle at $10.
Aftershoot's previous recorded change was "Aftershoot Increases AI Crop, Straighten & Masking Add-on Price by 43% to $10/Month for Essentials Plan" (Q2 2024). Before that Pulse recorded "Aftershoot Discontinues Editing-Only Plan, Enhances Essentials, Pro, and Max with New AI Editing Styles" (Q1 2024) and "Aftershoot Introduces Personal AI Editing Profile Add-On for $7 Each on Max Plan" (Dec 2023). Aftershoot has been tracked since 2023-11-14.
In the same window Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureFeature added
AI Retouching for 1 year (Beta Coming Soon) added to Pro plan
- Max · FeatureFeature added
AI Retouching (Beta Coming Soon) added to Max plan with unlimited access
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | AI Retouching for 1 year (Beta Coming Soon) added to Pro plan | Feature added | |
| Max | Feature | AI Retouching (Beta Coming Soon) added to Max plan with unlimited access | Feature added | |
Values as written on Aftershoot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aftershoot's pricing page (aftershoot.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page.
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Aftershoot, pricing history
Full history- Jan 10, 2026decreaseAftershoot Upgrades AI Retouching to Beta and Introduces New Studio Plan for Enhanced Team Collaboration
- Q3 2025improvedAftershoot Makes AI Crop, Straighten & Masking Free in Pro Plan, Enhancing Value for Users
- Q1 2025packagingAftershoot Removes AI Retouching from Pro and Max Plans, Impacting Users Seeking Advanced Editing Features
- Q4 2024improvedAftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access · this change
- Q2 2024packagingAftershoot Increases AI Crop, Straighten & Masking Add-on Price by 43% to $10/Month for Essentials Plan
- Q1 2024packagingAftershoot Discontinues Editing-Only Plan, Enhances Essentials, Pro, and Max with New AI Editing Styles
- Dec 2023packagingAftershoot Introduces Personal AI Editing Profile Add-On for $7 Each on Max Plan
Across Marketing & Content in the same window
All Marketing & Content changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Aftershoot raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature added.
What changed on Aftershoot's pricing page between Oct 1, 2024 and Jan 1, 2025?
AI Retouching for 1 year (Beta Coming Soon) added to Pro plan; AI Retouching (Beta Coming Soon) added to Max plan with unlimited access. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Aftershoot change its pricing?
Pulse recorded 0 other pricing-page changes for Aftershoot in the 90 days before this one; the previous change was "Aftershoot Increases AI Crop, Straighten & Masking Add-on Price by 43% to $10/Month for Essentials Plan" in Q2 2024; Aftershoot has been tracked since 2023-11-14.