Aftershoot Makes AI Crop, Straighten & Masking Free in Pro Plan, Enhancing Value for Users
What happened
Between the Jul 4, 2025 and Oct 3, 2025 captures of Aftershoot's pricing page, Pulse recorded 6 changes: AI Crop, Straighten & Masking changed from paid $10/month add-on to included free in Pro plan; Instant AI Profiles added to Max plan (5 Instant AI Profiles); Instant AI Profiles added to Pro plan (3 Instant AI Profiles); Invitations to advanced workshop added to Selects plan; Priority access to new features added to Selects plan; Early access to Retouching added to Essentials plan. Pulse files it as a packaging change (add-on change, feature added) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Select at $10, Retouch at $20, Edit at $30, Complete at $45 and AI Profile Bundle at $10.
Aftershoot's previous recorded change was "Aftershoot Removes AI Retouching from Pro and Max Plans, Impacting Users Seeking Advanced Editing Features" (Q1 2025). Before that Pulse recorded "Aftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access" (Q4 2024), "Aftershoot Increases AI Crop, Straighten & Masking Add-on Price by 43% to $10/Month for Essentials Plan" (Q2 2024) and "Aftershoot Discontinues Editing-Only Plan, Enhances Essentials, Pro, and Max with New AI Editing Styles" (Q1 2024). Aftershoot has been tracked since 2023-11-14.
In the same window Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Add-onChangedpaid $10/month add-onincluded free
- Max · FeatureAddedNo Instant AI ProfilesInstant AI Profiles
- Pro · FeatureAddedNo Instant AI ProfilesInstant AI Profiles
- Selects · FeatureAdded
BeforeNot listed
AfterInvitations to advanced workshop
- Selects · FeatureAdded
BeforeNot listed
AfterPriority access to new features
- Essentials · FeatureAdded
BeforeNo Early access to Retouching
AfterEarly access to Retouching
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Add-on | paid $10/month add-on | included free | Changed |
| Max | Feature | No Instant AI Profiles | Instant AI Profiles | Added |
| Pro | Feature | No Instant AI Profiles | Instant AI Profiles | Added |
| Selects | Feature | Not listed | Invitations to advanced workshop | Added |
| Selects | Feature | Not listed | Priority access to new features | Added |
| Essentials | Feature | No Early access to Retouching | Early access to Retouching | Added |
Values as written on Aftershoot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aftershoot's pricing page (aftershoot.com) from Jul 4, 2025 and Oct 3, 2025; the change is marked near the top of the page, where "paid $10/month add-on" becomes "included free".
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The two full-page captures with this change marked up are free with an account.
Aftershoot, pricing history
Full history- Apr 2, 2026packagingAftershoot Drops AI Retouching Beta Feature From All Plans
- Apr 11, 2026packagingAftershoot removes AI Retouching Beta feature from all plans
- Jan 10, 2026decreaseAftershoot Upgrades AI Retouching to Beta and Introduces New Studio Plan for Enhanced Team Collaboration
- Q3 2025improvedAftershoot Makes AI Crop, Straighten & Masking Free in Pro Plan, Enhancing Value for Users · this change
- Q1 2025packagingAftershoot Removes AI Retouching from Pro and Max Plans, Impacting Users Seeking Advanced Editing Features
- Q4 2024improvedAftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access
- Q2 2024packagingAftershoot Increases AI Crop, Straighten & Masking Add-on Price by 43% to $10/Month for Essentials Plan
- Q1 2024packagingAftershoot Discontinues Editing-Only Plan, Enhances Essentials, Pro, and Max with New AI Editing Styles
- Dec 2023packagingAftershoot Introduces Personal AI Editing Profile Add-On for $7 Each on Max Plan
Across Marketing & Content in the same window
All Marketing & Content changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Aftershoot raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 3, 2025. The change Pulse detected was a packaging change: add-on change, feature added.
What changed on Aftershoot's pricing page between Jul 4, 2025 and Oct 3, 2025?
Pro add-on: paid $10/month add-on → included free, changed; Max feature: No Instant AI Profiles → Instant AI Profiles, added; Pro feature: No Instant AI Profiles → Instant AI Profiles, added; Selects feature: Not listed → Invitations to advanced workshop, added; Selects feature: Not listed → Priority access to new features, added; Essentials feature: No Early access to Retouching → Early access to Retouching, added. Pulse compared the captures it took on Jul 4, 2025 and Oct 3, 2025; the before/after table above lists each item as written on the page.
How often does Aftershoot change its pricing?
Pulse recorded 0 other pricing-page changes for Aftershoot in the 90 days before this one; the previous change was "Aftershoot Removes AI Retouching from Pro and Max Plans, Impacting Users Seeking Advanced Editing Features" in Q1 2025; Aftershoot has been tracked since 2023-11-14.