Aftershoot Removes AI Retouching from Pro and Max Plans, Impacting Users Seeking Advanced Editing Features
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Aftershoot's pricing page, Pulse recorded 2 changes: AI Retouching for 1 year removed from Pro plan (was listed as Beta Coming Soon); AI Retouching removed from Max plan (was listed as Beta Coming Soon). Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Jun 29, 2026) lists Select at $10, Retouch at $20, Edit at $30, Complete at $45 and AI Profile Bundle at $10.
Aftershoot's previous recorded change was "Aftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access" (Q4 2024). Aftershoot has been tracked since 2023-11-14.
In the same window Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureRemoved
BeforeAI Retouching for 1 year
AfterNo AI Retouching for 1 year
- Max · FeatureRemovedAI RetouchingNo AI Retouching
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | AI Retouching for 1 year | No AI Retouching for 1 year | Removed |
| Max | Feature | AI Retouching | No AI Retouching | Removed |
Values as written on Aftershoot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aftershoot's pricing page (aftershoot.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where the AI Retouching for 1 year no longer appears.
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The two full-page captures with this change marked up are free with an account.
Aftershoot, the last 90 days
Full history- Apr 11, 2026packagingAftershoot removes AI Retouching Beta feature from all plans
- Jan 10, 2026decreaseAftershoot Upgrades AI Retouching to Beta and Introduces New Studio Plan for Enhanced Team Collaboration
- Q3 2025improvedAftershoot Makes AI Crop, Straighten & Masking Free in Pro Plan, Enhancing Value for Users
- Q1 2025packagingAftershoot Removes AI Retouching from Pro and Max Plans, Impacting Users Seeking Advanced Editing Features · this change
- Q4 2024improvedAftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access
Across Marketing & Content in the same window
All Marketing & Content changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Aftershoot raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a product change: feature removed.
What changed on Aftershoot's pricing page between Jan 1, 2025 and Apr 1, 2025?
Pro feature: AI Retouching for 1 year → No AI Retouching for 1 year, removed; Max feature: AI Retouching → No AI Retouching, removed. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Aftershoot change its pricing?
Pulse recorded 1 other pricing-page change for Aftershoot in the 90 days before this one; the previous change was "Aftershoot Introduces Unlimited AI Retouching in Max Plan, Enhancing Pro Plan with Year-Long Beta Access" in Q4 2024; Aftershoot has been tracked since 2023-11-14.