Lastpass adds promotional pricing terms excluding current customers
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Lastpass's pricing page, Pulse recorded one change: Promotional pricing footnote added across all plans: pricing subject to separate promotion terms, not applicable to current customers or partners or combinable with other subscriptions. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Premium at GBP 2.6, Teams at GBP 3.33, Families at GBP 3.4, Business at GBP 5.5 and Business Max at GBP 7.25.
It lands 8 days after Lastpass's previous change, "Lastpass Extends 30% Off Sale With Live Countdown Timer" (Mar 26, 2026). Before that Pulse recorded "Lastpass launches 30% off sale on all paid plans through March 16" (Mar 5, 2026). Lastpass has been tracked since 2024-10-01.
In the same window Bitwarden, Dashlane, Keeper Security, Inc., 1password and NordPass also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · DiscountAddedNo across all plansacross all plans
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Discount | No across all plans | across all plans | Added |
Values as written on Lastpass's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lastpass's pricing page (lastpass.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where across all plans now appears.
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The two full-page captures with this change marked up are free with an account.
Lastpass, the last 90 days
Full history- Aug 31, 2026increaseLastPass: Business Max price increase ($9→$11/user/mo)
- Aug 4, 2026packagingLastPass: new 30% off promo on Premium & Families
- Mar 31, 2026packagingLastpass Ends 30% Promotional Discount Across All Plans
- Apr 3, 2026packagingLastpass adds promotional pricing terms excluding current customers · this change
- Mar 26, 2026packagingLastpass Extends 30% Off Sale With Live Countdown Timer
- Mar 5, 2026packagingLastpass launches 30% off sale on all paid plans through March 16
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BitwardenApr 4Bitwarden Nearly Doubles Premium Price to $19.80/Year, Boosts Storage to 5 GB
- DashlaneApr 3Dashlane splits Omnix TM into three standalone plans, drops year-end discount
- Keeper Security, Inc.Apr 3Keeper Security, Inc.. hikes enterprise passwords 20%, hides PAM pricing
- 1passwordApr 31password: pricing page repositioned around Unified Access
- NordPassApr 1NordPass Swaps Email Masking for Authenticator in Pricing Highlights
Questions about this change
Did Lastpass raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Lastpass's pricing page between Dec 29, 2025 and Mar 30, 2026?
All plans discount: No across all plans → across all plans, added. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Lastpass change its pricing?
Pulse recorded 3 other pricing-page changes for Lastpass in the 90 days before this one; the previous change was "Lastpass Extends 30% Off Sale With Live Countdown Timer" on Mar 26, 2026; Lastpass has been tracked since 2024-10-01.