1password Introduces 50% First-Year Discount on Individual and Families Plans, Starting at $1.50 and $2.50/Month Respectively
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of 1password's pricing page, Pulse recorded 2 changes: Individual plan: 50% first-year discount introduced - $1.50/month for first year, then $2.99/month; Families plan: 50% first-year discount introduced - $2.50/month for first year, then $4.99/month. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Individual at $3.99, Families at $5.99, Business at $7.99 and Teams Starter Pack at $24.95.
1password's previous recorded change was "1password Introduces Enterprise Password Manager - MSP Edition for Managed Service Providers" (Q1 2025). 1password has been tracked since 2023-11-14.
In the same window Bitwarden, Enpass and Lastpass also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Individual · DiscountAddedNo - $1.50/month- $1.50/month
- Families · DiscountAddedNo - $2.50/month- $2.50/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Individual | Discount | No - $1.50/month | - $1.50/month | Added |
| Families | Discount | No - $2.50/month | - $2.50/month | Added |
Values as written on 1password's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 1password's pricing page (1password.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where - $1.50/month now appears.
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The two full-page captures with this change marked up are free with an account.
1password, the last 90 days
Full history- Q4 2025increase1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month
- Week 1, 2026packaging1password raises individual plan 25% to $2.99/mo, cuts new customer discounts
- Q3 2025packaging1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly
- Q2 2025packaging1password Introduces 50% First-Year Discount on Individual and Families Plans, Starting at $1.50 and $2.50/Month Respectively · this change
- Q1 2025improved1password Introduces Enterprise Password Manager - MSP Edition for Managed Service Providers
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BitwardenJan 11Bitwarden Introduces Access Intelligence to Combat Credential Vulnerabilities and Phishing Threats
- BitwardenJan 11Bitwarden Renames Free Plan to 'Individual' with Emphasis on 'Free Forever - No Credit Card Required'
- EnpassOct 12Enpass goes all-in: real 40% off cuts Premium Annual to $14.39/year
- EnpassSep 14Enpass: Free Plan added, Lifetime Plan discontinued, Individual→Premium restructure
- LastpassSep 14LastPass: per-plan prices now shown ($3–$11/mo)
Questions about this change
Did 1password raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a pricing change: discount added.
What changed on 1password's pricing page between Apr 1, 2025 and Jul 6, 2025?
Individual discount: No - $1.50/month → - $1.50/month, added; Families discount: No - $2.50/month → - $2.50/month, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does 1password change its pricing?
Pulse recorded 1 other pricing-page change for 1password in the 90 days before this one; the previous change was "1password Introduces Enterprise Password Manager - MSP Edition for Managed Service Providers" in Q1 2025; 1password has been tracked since 2023-11-14.