Bitwarden Renames Free Plan to 'Individual' with Emphasis on 'Free Forever - No Credit Card Required'
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Bitwarden's pricing page, Pulse recorded one change: Free plan renamed to 'Individual' with updated messaging emphasizing 'Free Forever - no credit card required'. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Premium at $1.65, Families at $3.99, Teams at $4 and Enterprise at $6.
This is the first pricing-page change Pulse has recorded for Bitwarden. Bitwarden has been tracked since 2023-12-03.
In the same window Dashlane and 1password also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRenamedFree plan'Individual'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Free plan | 'Individual' | Renamed |
Values as written on Bitwarden's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Bitwarden's pricing page (bitwarden.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where "Free plan" becomes "'Individual'".
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The two full-page captures with this change marked up are free with an account.
Bitwarden, pricing history
Full history- Week 4, 2026improvedBitwarden Adds Phishing Blocker to Premium Plan Feature Lineup
- Dec 2025improvedBitwarden Introduces Vault Health Alerts and Password Coaching for Premium and Families Plans
- Q2 2025improvedBitwarden Introduces Access Intelligence to Combat Credential Vulnerabilities and Phishing Threats
- Q1 2025packagingBitwarden Renames Free Plan to 'Individual' with Emphasis on 'Free Forever - No Credit Card Required' · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DashlaneJan 11Dashlane Restructures Pricing Model, Introduces New Omnix™ Plan with Credential Protection at $11/User/Month
- 1passwordJan 101password Introduces Extended Access Management (XAM) for Enhanced Workforce Identity and Security Solutions
- DashlaneJan 11Dashlane Reduces Password Management Plan Price by 25% to $6/user/month, Plus New Vault Insights Feature Added
- DashlaneJan 11Dashlane Removes Key Features from Starter Plan, Significantly Reducing Value for Users
- DashlaneJan 11Dashlane Restructures Business Pricing with New Three-Tier Model, Introducing Standard and Business Plus Plans
Questions about this change
Did Bitwarden raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: plan renamed.
What changed on Bitwarden's pricing page between Jan 1, 2025 and Apr 1, 2025?
Plan: Free plan → 'Individual', renamed. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Bitwarden change its pricing?
Pulse recorded 0 other pricing-page changes for Bitwarden in the 90 days before this one; Bitwarden has been tracked since 2023-12-03.